> Markdown version of [/jobs/ext/1921180-social-media-specialist](https://www.wearedevelopers.com/jobs/ext/1921180-social-media-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media Specialist - **Company:** Oklahoma Baptist University - **Location:** United States - **Experience:** Starter - **Contract:** Permanent contract - **Skills:** Microsoft Windows, Adobe Creative Cloud, Digital Content, Project Management Software, Video Editing - **Published:** August 4, 2026 - **Apply:** https://www.okbu.edu/hr/job-forms/social-media-specialist.pdf ## About the Role * Ability to manage multiple priorities and deadlines in a collaborative, fast-paced environment., * Required: Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field., * 1-3 years of experience managing organizational social media platforms in a professional setting. * Strong writing, editing, and content creation skills. * Familiarity with social media management tools * Proficiency in basic graphic design software and familiarity with photo/video editing apps. * Understanding of current social media trends, analytics, and best practices. * Ability to manage multiple projects and meet deadlines in a fast-paced environment. * Basic graphic design, photography and videography skills for mobile content creation. Equipment: * Adobe Creative Cloud * Microsoft 365 * Meta Business Suite, YouTube Studio, and social media management platforms * Project management software * Digital asset management (DAM) systems * DSLR and/or mirrorless cameras, smartphone content creation, professional lighting and audio equipment, and other digital content production tools. Physical Requirements: * Ability to sit or stand for extended periods. * Occasional lifting up to 25 pounds. * Evening and some weekend work required for university events. ## Description Purpose: The Social Media Specialist manages and grows Oklahoma Baptist University's official social media presence across multiple platforms to support brand visibility, student recruitment, community engagement, and institutional storytelling. This role creates, curates, and schedules content that reflects OBU's mission and values, while monitoring performance metrics and engagement trends. The Social Media Specialist collaborates closely with the Director of Creative Studio, along with other MarCom team members, to ensure alignment with broader marketing campaigns and institutional goals., * Develop and implement content calendars for OBU's primary social media platforms, including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, and emerging channels. * Create original posts, graphics, reels, stories, and other multimedia content to engage prospective students, current students, alumni, and other key audiences. * Write compelling captions and copy that align with OBU's brand voice and values. * Monitor daily activity across all channels, responding to comments, questions, and messages in a timely and professional manner. * Track engagement metrics, campaign performance and audience relationship health; provide regular reports to the Director of Creative Operations. * Collaborate with videographers, photographers, graphic designers, and writers to develop cross-platform campaigns. * Support live social media coverage for campus events, including Commencement, Welcome Week, The Weekend (Homecoming) and other special events. * Coordinate with admissions to develop targeted content for recruitment initiatives. * Collaborate with alumni and athletics on joint posts to achieve established objectives. * Ensure brand consistency and compliance with university policies across all social media platforms. Other Duties: * Assist with major university events and special projects., * Serve on university committees as assigned. * Perform other duties as assigned. ## Related Videos - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [Fake or News: Translating Dog Barks, Notepad Gets an Upgrade and Michelin-Star Robots - Paul Tregoing](https://www.wearedevelopers.com/videos/1802-fake-or-news-translating-dog-barks-notepad-gets-an-upgrade-and-michelin-star-robots-paul-tregoing) - [The Digital Wellness Seminar: How NOT to Get Manipulated through Online Content](https://www.wearedevelopers.com/videos/1920-the-digital-wellness-seminar-how-not-to-get-manipulated-through-online-content) - [AI vs Recruiters and Applicants, Turmoil in the Games Industry, What to Put on a CV](https://www.wearedevelopers.com/videos/1363-ai-vs-recruiters-and-applicants-turmoil-in-the-games-industry-what-to-put-on-a-cv) - [How Lufthansa Industry Solutions is preparing for the Quantum Age! ](https://www.wearedevelopers.com/videos/1443-how-lufthansa-industry-solutions-is-preparing-for-the-quantum-age) - [Fireside Chat with Cloudflare's Chief Strategy Officer, Stephanie Cohen (with Mike Butcher MBE)](https://www.wearedevelopers.com/videos/1366-fireside-chat-with-cloudflare-s-chief-strategy-officer-stephanie-cohen-with-mike-butcher-mbe) ## Related Articles - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany) - [What Developers Really Need to Create Great Code Demos](https://www.wearedevelopers.com/magazine/658-what-developers-really-need-to-create-great-code-demos) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Starter Kit For Job Applications For Developers](https://www.wearedevelopers.com/magazine/7-starter-kit-for-job-applications-for-developers) - [How Developers Can Focus on Maintaining Satisfaction With Accessibility](https://www.wearedevelopers.com/magazine/109-how-developers-can-focus-on-maintaining-satisfaction-with-accessibility)