> Markdown version of [/jobs/ext/1921251-on-premise-activation-specialist](https://www.wearedevelopers.com/jobs/ext/1921251-on-premise-activation-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # On Premise Activation Specialist - **Company:** Constellation Brands - **Location:** Dallas, TX, United States - **Experience:** Experienced - **Salary:** $69,500.0 - $102,100.0 - **Contract:** Permanent contract - **Skills:** Microsoft Word, Microsoft Excel, Software Applications, Microsoft Outlook, Computer Literacy, IBM Cognos Business Intelligence, Microsoft PowerPoint, Tools for Reporting - **Published:** August 4, 2026 - **Apply:** https://cbrands.wd5.myworkdayjobs.com/CBI_External_Careers/job/Dallas-Texas/On-Premise-Activation-Specialist_R-40850-1 ## About the Role * A Bachelor's degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler). * Minimum two years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred). * Complete understanding of the on-premise retail environment. * Working knowledge of the promotional marketing process. * Proven track record in building good relationships with customers as well as internal associates. * Computer literate with the ability to skillfully use software applications including Microsoft Word, PowerPoint and Excel. * Ability to utilize e-mail programs such as Outlook and Business information reporting tools, especially Cognos 7/8., * Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities. * Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders). * Demonstrated strong oral, written, and interpersonal communication skills. * Demonstrated ability to achieve performance goals with a minimum of direction. * Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures. * Bilingual Physical Requirements/Work Environment * Work Environment: + Must be able to stand, walk, sit + Must be able to move up to 55 lbs + Use hands to handle or feel; reach with hands and arms + Climb or balance stairs/ladders + Stoop, kneel, crouch or crawl; talk and hear + Must have close vision, distant vision, and ability to adjust focus, peripheral vision + Must be able to stand for extended periods of time + Must have a valid driver's license, be able to drive a car and travel via plane/train as needed * Must be at least 21 years or age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ## Description This position is responsible for driving sales at On-Premise retailers in an assigned geographic area. The assigned area of responsibility will be aligned with one or more of Constellation's top On-Premise wholesalers in a Constellation priority DMA. The individual will partner with field sales employees (on premise and geographic business unit) to set priorities, and execute the business plan for On-Premise accounts in their area of responsibility., * Build and maintain strong relationships with the owners and managers of the top 75 On- Premise accounts within area of responsibility. * Maintain and expand sales of the Constellation portfolio through execution of On-Premise promotional activity in key designated accounts. * Provides support and follow through for National and key Regional On-Premise account programming at the direction of the On-Premise Manager (e.g. program execution including closing mandated distribution gaps). * Work with and assist the field sales employees in building an On- Premise annual business plan including sales, distribution and promotional efforts. * Assist Constellation Market Development Managers to develop the On-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market. * Identify, prioritize and activate new On-Premise retailers who align closely with Constellation's target demographic (keeps up to date with the primary hot spots for Millennials, high income and Hispanics). * Execute draft beer initiatives in area of responsibility using knowledge of market to direct resources and effort. * Measure the effectiveness of promotional and other volume driving/activation initiatives and suggest new approaches to overcome obstacles and improve the impact of these initiatives on sales results. * Review, evaluate and suggest pricing programs in order to ensure Constellation's competitiveness in the marketplace. * Provide point of sale material and training/education to key accounts. * Conduct sales meetings for wholesaler on-premise management to increase the prominence of Constellation portfolio. * Submit sales reports as requested by field sales team and provide market intelligence to help inform Constellation's approach to On-Premise retailers. * Support, manage and proactively identify challenges that new product introductions face in area of responsibility. * Identify and communicate to Market Development Managers supply chain wholesaler issues at key accounts to ensure proper follow up is performed. ## Related Videos - [Empowering Retail Through Applied Machine Learning](https://www.wearedevelopers.com/videos/976-empowering-retail-through-applied-machine-learning) - [Developing the Rich Text Editor for DeepL.com](https://www.wearedevelopers.com/videos/1172-developing-the-rich-text-editor-for-deepl-com) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [Claude, MCP and n8n, or: How to Automate Your Day with AI-powered Workflows](https://www.wearedevelopers.com/videos/2043-claude-mcp-and-n8n-or-how-to-automate-your-day-with-ai-powered-workflows) - [From Syntax to Singularity: AI’s Impact on Developer Roles](https://www.wearedevelopers.com/videos/900-from-syntax-to-singularity-ai-s-impact-on-developer-roles) - [From Tables to Graphs in Minutes: Supercharging Kusto Graph Analytics with AI-Powered Development](https://www.wearedevelopers.com/videos/1543-from-tables-to-graphs-in-minutes-supercharging-kusto-graph-analytics-with-ai-powered-development) ## Related Articles - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [Promotion Interview Questions: How to Answer and Get the Job](https://www.wearedevelopers.com/magazine/413-promotion-interview-questions-how-to-answer-and-get-the-job) - [How to Respond to the “Why Do You Deserve a Promotion?” Question](https://www.wearedevelopers.com/magazine/416-how-to-respond-to-the-why-do-you-deserve-a-promotion-question) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Spanish Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/353-spanish-business-culture-and-etiquette) - [12 Unusual Predictions For 2024](https://www.wearedevelopers.com/magazine/347-12-unusual-predictions-for-2024)