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# Growth Lead

- **Company:** Sport Obermeyer Ltd.
- **Location:** United States (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, App Store (IOS), Mobile Application Software, Large Language Models, Firebase
- **Published:** August 4, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=6fd1bbbe658a5953

## About the Role

4+ years in growth or marketing for consumer mobile apps (B2C subscription experience essential)

Demonstrated track record scaling a consumer app - show us the receipts

Strong paid acquisition skills with mobile UA platforms

ASO experience required, not optional

Comfortable in Firebase, RevenueCat, and mobile attribution tools

Hands-on - you'll be writing ad copy, briefing creators, and running A/B tests yourself

Data-fluent and creatively sharp

## Description

You'll own user acquisition, retention, and brand end-to-end. Paid, organic, ASO, content, lifecycle - all of it. This is a hands-on role for someone who's scaled a consumer mobile app before and knows the difference between a CAC problem and a conversion problem.

**What you'll own**

Paid acquisition across Apple Search Ads, Meta, Google, TikTok, and emerging channels

ASO and App Store conversion optimization (screenshots, CPPs, keyword strategy)

Lifecycle and onboarding optimization - trial conversion is the current bottleneck

Content, SEO, and GEO (LLM-era search) strategy

Influencer and creator partnerships across sports and fitness verticals

Brand voice and positioning as we expand internationally

Setting and hitting CAC, trial-to-paid, LTV, and retention targets


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