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# Media Data Analysis Associate Lead

- **Company:** Bayer SAS
- **Location:** Barcelona, Spain
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Data Analytics
- **Published:** August 5, 2026
- **Apply:** https://www.buscojobs.com.es/media-data-analysis-associate-lead-en-barcelona-ID-366049571

## About the Role

* Deep expertise in digital media measurement and marketing science (MMM, experiments, lift studies, incrementality testing).
 * Ability to assess and challenge partner recommendations with objectivity, analytical rigor and commercial awareness.
 * Ability to distill complex analyses into clear, scalable media guidance and executive-ready recommendations.
 * Strong stakeholder management across internal teams, partners and agencies to influence decisions.
 * Excellent communication and problem-solving skills with clarity in partner and market discussions.
 * 5+ years in media analytics, digital media data, effectiveness measurement, or related analytical roles.
 * Experience with major digital media platforms and agency partners; familiarity with Google, Meta and cross-market programs is a plus.
 * Experience in CPG, OTC or other regulated industries is advantageous.

## Description

Experteer Overview In this role, you will embed in the Enterprise Media, Content and Creative Acceleration teams to improve how Bayer manages large digital media investments.You will apply data-driven measurement to learning agendas and validation methods, supporting media decisions across major partners.You'll act as a neutral, analytically rigorous voice to ensure recommendations are incremental, scalable, and evidence-based.This is a chance to shape measurement practices and strengthen cross-market confidence in digital investments.Compensaciones / Beneficios* Validate and challenge partner and agency recommendations on media mix, formats and optimizations to ensure they are incremental and value-accretive.* Translate insights from MMM, CPLT and other measurement approaches into scalable guidance and communicate it to clusters/countries.* Define fit-for-purpose measurement across MMM deep dives, experiments, lift studies and validation methods for consistency across markets.* Prioritize learning agendas with partners, validate test-and-learn results, and scale proven media strategies across markets.* Support partner management by strengthening ROI-focused conversations and validating new tools, betas, and innovations.* Coordinate across multiple performance data sources with the integrated performance platform development lead.Responsabilidades* Deep expertise in digital media measurement and marketing science (MMM, experiments, lift studies, incrementality testing).* Ability to assess and challenge partner recommendations with objectivity, analytical rigor and commercial awareness.* Ability to distill complex analyses into clear, scalable media guidance and executive-ready recommendations.* Strong stakeholder management across internal teams, partners and agencies to influence decisions.* Excellent communication and problem-solving skills with clarity in partner and market discussions.* 5+ years in media analytics, digital media data, effectiveness measurement, or related analytical roles.* Experience with major digital media platforms and agency partners; familiarity with Google, Meta and cross-market programs is a plus.* Experience in CPG, OTC or other regulated industries is advantageous.Requisitos principales*