> Markdown version of [/jobs/ext/195247-sr-it-crm-developer](https://www.wearedevelopers.com/jobs/ext/195247-sr-it-crm-developer). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sr. IT CRM Developer - **Company:** My Eye Dr. Optometrists, LLC - **Location:** Raleigh, NC, United States - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** A/B Testing, Application Programming Interfaces (APIs), Confluence, JIRA, HTML5, Big Data, Cascading Style Sheets (CSS), Continuous Integration, Database Queries, Electronic Mailing, Github, Push Technology, Identity and Access Management, Automation of Marketing, Multivariate Testing, Systems Integration, Twilio, Git, Information Technology, Data Analytics, Performance Monitor, Facebook Ads Api, Webhooks, Data Pipelines - **Published:** May 30, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=68091f12e0d9d684 ## About the Role Do you have experience in Technical engineering?, Do you have a Bachelor's degree?, * Bachelor's degree in Computer Science, Marketing Technology, or the equivalent combination of education, skills and experience. * CRM Certification(s) preferred * Proven experience using Liquid, CRM APIs, custom events, CRM Currents, and campaign automation features. * Strong SQL skills; experience handling large datasets and custom segmentation logic. * Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats. * Experience with cross-channel strategy including SMS (Twilio), Inkit (print), in-app, and push notifications. * Familiarity with CDPs (e.g., Microsoft CI), and their use in campaign orchestration. * Solid understanding of data modeling, user identity management, and preference centers. * Proficient with Jira, Confluence, GitHub, CI/CD, and workflow documentation * Exposure to marketing technologies such as Facebook Ads, Sprout Social, Yext, Postal vendor, CRM Currents, and CMS platforms * Understanding of HIPAA compliance, security best practices, and consent-driven communication. * Highly collaborative and detail-oriented with the ability to multi-task in a fast-paced environment. * Data-driven mindset with a passion for driving patient engagement and conversion uplift through experimentation. * Comfortable working across global teams in hybrid/remote environments. * Strong verbal and written communication skills, capable of translating complex technical topics for non-technical stakeholders. * Eager to innovate, test, learn, and continuously optimize. ## Description We are seeking a Sr. CRM Developer to lead the technical development and optimization of our omnichannel marketing and patient engagement campaigns. This is a hands-on engineering role that will focus on designing, building, testing, and optimizing marketing automation journeys using CRM tool, integrating it with a modern digital ecosystem including CDP, Twilio, data analytics, patient scheduling, and content platforms. Reporting to the Director, Digital Engineering, you will play a key role in expanding our personalization strategy, increasing engagement, and driving conversion uplift across email, SMS, push, and in-app messaging-while supporting ongoing platform migration, architecture improvements, and marketing innovation. This is a hybrid role out of our Vienna, VA or Raleigh, NC offices with a minimum of two onsite days per week. You Will * Develop, deploy, and maintain CRM Canvases, email campaigns, push, in-app messages, and SMS journeys (Twilio). * Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications. * Build HTML5/CSS-compliant, responsive templates; handle cross-channel creative execution. * Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs. * Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations. * Create and manage CRM APIs, webhooks, data extensions, segment logic, and external integrations (e.g., CDPs, mobile apps). * Oversee data schema design, ingestion, and campaign data pipelines; ensure clean and secure integrations. * Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and related Martech stack. * Support accessibility, deliverability, and compliance best practices. * Troubleshoot issues in segmentation logic, audience targeting, campaign performance, and message delivery. * Maintain accurate documentation and collaborate using tools like Jira, Confluence, Git, and PPM platforms. ## Related Videos - [Recruitment Reinvented: Bold strategies and the $10K signing incentive](https://www.wearedevelopers.com/videos/1068-recruitment-reinvented-bold-strategies-and-the-10k-signing-incentive) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [Improving quality with Agentic AI with Rovo Dev and Xray](https://www.wearedevelopers.com/videos/2005-improving-quality-with-agentic-ai-with-rovo-dev-and-xray) - [How a Small Team Shrank a Microsoft Monorepo by 94%](https://www.wearedevelopers.com/videos/1236-how-a-small-team-shrank-a-microsoft-monorepo-by-94) - [I’m a Developer Working in Marketing… Here’s Why - Tim Cadenbach](https://www.wearedevelopers.com/videos/1372-i-m-a-developer-working-in-marketing-here-s-why-tim-cadenbach) - [Can SVG be fast? 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