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# digital marketing & data analyst expert 3/d week.

- **Company:** Randstad
- **Location:** Brasschaat, Belgium (Remote available)
- **Experience:** Experienced
- **Contract:** Temporary to permanent
- **Skills:** A/B Testing, Adobe Photoshop, Data Analysis, Google Analytics, Web Analytics, Data Analytics
- **Published:** August 7, 2026
- **Apply:** https://www.randstad.be/werknemers/jobs/digital-marketing-data-analyst-expert-3d-week_brasschaat_a62aa27d-dcdc-4a78-8dee-c7694ac1e294/

## About the Role

Ervaring: diploma in Marketing, Communicatie, Data Analytics, Economie of gelijkwaardig door ervaring binnen digital marketing, e-commerce of data-analyse
Technische Skills: Sterk analytisch vermogen en ervaring met data-analyse in oa:
Kennis van digitale marketingkanalen (retail media, SEO, performance marketing)
Ervaring met A/B testing tools en web analytics (bv. VWO, Data Studio, Google Analytics, ...)
Ervaring met de retail media oplossingen van Bol en Criteo
Talenkennis: Nederlands en Engels
Praktische informatie
Locatie: Regio Antwerpen
Projectduur: 6 maand, parttime regime 3d in de week, doorlopend in de zomerperiode, waarbij de werkgever de effectieve werkdagen graag overlegt. Deze functie is ideaal voor een medior Freelance consultant die een halftijdse opdracht wenst.

## Description

1. Marketing & Campagnebeheer
Briefen, opzetten en opvolgen van retail media campagnes op platformen zoals Bol Retail Media, Criteo en andere relevante kanalen.
Coördineren en bewaken van campagneplanning en performance
Nalezen, corrigeren en valideren van vertaalde copy (consistentie, tone of voice, kwaliteit)
Uitvoeren van grafisch werk in Photoshop:
o Aanpassen van banners
o Ontwikkelen van themabuttons en shopper buttons
o Kleine visuele optimalisaties volgens brand guidelines

 2. Data & Analytics
Wekelijks analyseren van web resultaten en performance van belangrijkste partners.
Monitoren en rapporteren van SEO (Search Engine Optimization) en GEO (Generative Engine Optimization) prestaties
Opzetten, uitvoeren en analyseren van A/B-testen om conversie en user experience te verbeteren.
Rapporteren van retail media resultaten met duidelijke inzichten en optimalisatievoorstellen
Vertalen van data naar concrete acties en aanbevelingen voor marketing en e-commerce teams
*


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