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# Head of Digital

- **Company:** VanRath
- **Location:** Omagh, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Google AdWords, Web Content Management Systems, Email Production, Google Analytics, Google Webmaster Tools, Web Performance Optimization, Klaviyo Email and SMS Marketing
- **Published:** August 7, 2026
- **Apply:** https://www.vanrath.com/job/head-of-digital-cg089088363-1786101796/apply

## About the Role

* Three to five years' experience minimum in e-commerce management, digital marketing or online trading
 * Proven track record of growing online sales and improving website performance
 * Strong grounding in e-commerce platforms, CMS platforms and website content management
 * Hands on experience running SEO, PPC and email marketing campaigns
 * Confident with Google Analytics (GA4), Google Ads and Google Search Console
 * Experience of Klaviyo or a similar email marketing platform
 * Commercially aware, with the ability to make decisions from data
 * Strong analytical and problem solving ability
 * Well organised, with sound project management skills
 * Excellent communicator, comfortable managing stakeholders at all levels
 * Suited to a fast paced, entrepreneurial environment

## Description

* Own the online trading performance of the group's e-commerce platforms and the sales and margin they deliver
 * Develop and manage websites and content, keeping performance, functionality and the user journey under continuous review
 * Plan and deliver digital marketing across SEO, PPC and email, working with external partners where needed
 * Identify and act on opportunities to grow traffic, improve conversion rates and increase customer lifetime value
 * Track, analyse and report on digital performance, using the data to shape decisions
 * Shape and improve the online customer experience end to end
 * Work closely with directors, sales teams and customer service to keep digital aligned with wider commercial goals


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