> Markdown version of [/jobs/ext/1979052-director-crm-product-lead](https://www.wearedevelopers.com/jobs/ext/1979052-director-crm-product-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Director, CRM Product Lead

- **Company:** AbbVie Inc.
- **Location:** Libertyville, IL, United States
- **Experience:** Expert
- **Salary:** $160,500.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Analysis, IT Management, Release Management, Salesforce.Com, Apex Code, Data Analytics, Veeva
- **Published:** August 7, 2026
- **Apply:** https://www.nexxt.com/job.asp?id=3343359997&tx=JR10397LFR&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

* Bachelor's Degree required, and 10 + years of relevant experience across field leadership, marketing, and analytics.
 * Prior 3-5 years' experience in field or functional leadership and/or business management or consulting.
 * Experience with AI-enabled CRM capabilities, data analytics, and digital customer engagement is highly desirable
 * Deep familiarity with CRM platforms, particularly Salesforce and/or Veeva, and the broader commercial technology ecosystem
 * Previous experience leading broad organizational change initiatives, navigating new ways of working, building positive, accountable, and highly engaged team culture.
 * Knowledge and deep understanding of overall business operations in pharma/biotech and healthcare industry.
 * Strong understanding of industry legal, analytical and compliance landscape and ability to apply to diverse situations to keenly evaluate risk and develop appropriate risk mitigation strategies.
 * Demonstrated leadership ability to develop and drive an organizational strategy in a very complex matrix internal and external environment.
 * Ability to lead without authority, driving through execution across multiple functionally diverse stakeholders. Sophisticated skills for coaching, training, and/or mentoring peers or others as assigned; helping such others to better meet or exceed their goals and achieve their full potential in role.

## Description

The Analytics & Performance Analytics (APEX) function supports AbbVie's US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative - and we'd love for you to join us., Director, CRM Product Leader owns the CRM product vision, strategy, and roadmap for the US commercial organization. This leader oversees a team of dedicated Product Owners accountable for ensuring the CRM platform meets current and future business needs, while building product management discipline and fostering a culture of customer-centric, user-focused, and data-informed decision-making. The Director, CRM Product Leader partners closely with business and IT leadership to build a robust CRM foundation and drive transformational change across the US commercial organization., Product Strategy & Delivery

 * Serve as Product Owner for the CRM platform across the US commercial organization, owning the roadmap, release planning, and strategic priorities.
 * Lead CRM product strategy for the NextGen CRM program by defining the future-state vision and translating it into scalable platform requirements and business processes.
 * Own documentation and decision frameworks for NextGen CRM processes, ensuring clarity, traceability, and alignment across the US business.
 * Champion advanced CRM technologies, including AI, and innovative processes that improve customer engagement, generate actionable insights, and reflect emerging industry trends.
 * Gather and interpret business requirements, translating them into technology-enabled system enhancements and process improvements grounded in analytics and best practices.
 * Conduct build-versus-buy analyses and prioritize investments to maximize the value of the CRM platform and related technologies.
 * Lead design reviews and sprint demonstrations to ensure the product reflects field and business needs before deployment.
 * Maintain strong product management discipline to deliver predictable, high-quality releases and support continuous improvement.

Leadership & Collaboration

 * Oversee Product Owners supporting US Therapeutics, ensuring alignment with enterprise strategy and delivery standards.
 * Lead, mentor, and develop the Product Owner team through coaching, performance guidance, and career development support.
 * Facilitate collaboration between senior business leaders and cross-functional teams to secure input, feedback, and alignment on CRM initiatives.
 * Partner with the Associate Director, CRM Activation, on deployment planning and field readiness to integrate product and activation strategies.
 * Communicate roadmap updates, release decisions, and strategic direction clearly and consistently to senior leadership, field stakeholders, and key forums.
 * Promote the CRM strategy and its organizational impact through stakeholder meetings, leadership forums, and targeted communications.
 * Enable change by aligning stakeholders, proactively identifying risks, and removing barriers to successful adoption and sustained progress.
 * Assess business processes and capability gaps; design, implement, and scale data-driven and technology-enabled improvements.

Governance & Compliance

 * Establish and enforce governance frameworks to ensure CRM initiatives comply with applicable regulatory, privacy, and data requirements.
 * Manage product delivery risks and cross-vertical dependencies, making risk-informed decisions that minimize disruption and maintain momentum.
 * Ensure product decisions, process documentation, and platform configurations align with enterprise standards and governance protocols.


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Empowering People in a Digital World: HR’s Next Big Chapter](https://www.wearedevelopers.com/videos/1813-empowering-people-in-a-digital-world-hr-s-next-big-chapter)
- [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data)
- [Blueprints for Success: Steering a Global Data & AI Architecture](https://www.wearedevelopers.com/videos/1577-blueprints-for-success-steering-a-global-data-ai-architecture)
- [Recruiting in 2025: Will AI Help or Take Over?](https://www.wearedevelopers.com/videos/1301-recruiting-in-2025-will-ai-help-or-take-over)
- [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights)

## Related Articles

- [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production)
- [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers)
- [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer)
- [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)
- [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere)
- [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts)