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# Vice President of Digital and Ecommerce

- **Company:** Petite Plume, LLC
- **Location:** New York, NY, United States
- **Experience:** Experienced
- **Salary:** $225,000.0 - $250,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Artificial Intelligence, E-Business, Performance Monitor
- **Published:** August 9, 2026
- **Apply:** https://www.wayup.com/i-j-Vice-President-of-Digital-and-Ecommerce-Petite-Plume-698266749076491/

## About the Role

+ 15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.
 + Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.
 + Experience managing full P&L and driving profitability.
 + Strategic thinker with hands-on execution capability.
 + Exceptional leadership, communication, and stakeholder management skills.

## Description

The VP of Digital and Ecommerce will serve as the strategic and operational leader of Petite Plume's digital business. This VP level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience.
The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability., Strategic Leadership & P&L Ownership

 + Own the eCommerce P&L driving revenue, profitability, and customer lifetime value.
 + Develop and execute the digital growth strategy aligned with company goals and brand values.
 + Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience.
 + Lead cross-functional collaboration with Brand Marketing, Creative, Ecommerce, Merchandising, and Operations to ensure alignment on growth priorities.
 + Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.
 + Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.
Customer Experience

 + Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.
 + Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.
 + Lead performance reporting and insights that connect customer behavior to actionable growth initiatives.
 + Lead the strategy for customer service excellence by refining every touchpoint within the end-to-end journey.
 + Refine and scale best practices across the customer service organization by championing the integration of advanced data analytics and AI; leverage these insights to optimize operations, strengthen omnichannel execution, and elevate overall DTC performance and brand experience
 + Partner with Operations to ensure flawless execution from order to delivery.
Performance Marketing & Retention

 + Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels, as well as emerging acquisition channels.
 + Enhance retention strategies through CRM, loyalty, and personalization programs.


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