> Markdown version of [/jobs/ext/2013462-web-analytics-personalization-developer](https://www.wearedevelopers.com/jobs/ext/2013462-web-analytics-personalization-developer). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # web analytics & personalization developer - **Company:** Colgate Palmolive - **Location:** Piscataway, NJ, United States - **Experience:** Starter - **Salary:** $94,000.0 - $137,000.0 - **Contract:** Permanent contract - **Skills:** HTML, JavaScript (Programming Language), Adobe Experience Manager, Data Analysis, Cascading Style Sheets (CSS), JQuery, SAS (Software), SQL Databases, Web Analytics, Data Processing, Adobe Target, Script Language - **Published:** August 10, 2026 - **Apply:** https://www.careerbuilder.com/job-details/web-analytics-personalization-developer-piscataway-nj--8539dffc-f8cb-4c84-be03-ba35bf8373a1 ## About the Role * Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience * Expert knowledge of Google Analytics and Google Tag Manager * 3+ years of web analytics experience with digital marketing and application (customer-facing portals) environment required * 3+ years of experience with web analytics process design, implementation and documentation management experience, * 3+ years of experience in JavaScript, HTML, CSS, and jQuery, with specific expertise in Single Page Applications (SPA) and Google Apps Script. * 1-2 years of hands-on experience with Adobe Target, Adobe Experience Manager (AEM), and data manipulation using SAS/SQL. * Proven track record of implementing and managing complex tagging strategies across large, enterprise-level web properties. * Demonstrated ability to discover and analyze complex data sets and translate those findings into clear, actionable business insights. ## Description Global Information Technology's Global Application and America's Marketing group invite applicants for a web analytics & personalization developer. This role is integral to supporting our first-party data strategy within the marketing department through the generation, storage, reporting, and analysis of web traffic and user experiences to derive actionable insights. This position is based out of the Piscataway, NJ location. Work visa sponsorship is not available for this position. What you'll do * Analytics Implementation & Governance: Lead the end-to-end tagging process using Google Tag Manager, ensuring strict adherence to data layer standards and implementation best practices. * Tag Development & Maintenance: Act as the internal expert for GA4 and GTM, writing custom JavaScript when necessary to implement, debug, and troubleshoot complex site tags. * Quality Assurance & Compliance: Conduct regular tagging audits and data integrity checks to ensure accurate tracking and full alignment with user consent and privacy regulations. * Reporting & KPI Management: Design and maintain automated dashboards to track core website KPIs, providing critical performance data to Marketing, Creative, and Planning teams. * Testing & Personalization: Implement and support A/B testing and custom user experiences using Adobe Target, while reporting on the effectiveness of site optimizations. * Strategic Stakeholder Liaison: Collaborate with web optimization and development teams to translate business requirements into technical tracking strategies and actionable insights., Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. ## Related Videos - [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/videos/100165-3x-performance-a-humbling-journey) - [Core Web Vitals: Put your application into orbit with best practices](https://www.wearedevelopers.com/videos/1040-core-web-vitals-put-your-application-into-orbit-with-best-practices) - [WeAreDevelopers LIVE - the weekly developer show with Chris Heilmann and Daniel Cranney](https://www.wearedevelopers.com/videos/1309-wearedevelopers-live-the-weekly-developer-show-with-chris-heilmann-and-daniel-cranney) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [Web-based Information Visualization](https://www.wearedevelopers.com/videos/84-web-based-information-visualization) - [WebAssembly Revolution: Elevating JavaScript's Reach and Performance](https://www.wearedevelopers.com/videos/1149-webassembly-revolution-elevating-javascript-s-reach-and-performance) ## Related Articles - [Dev Digest 139 - Soft and hard queries](https://www.wearedevelopers.com/magazine/487-dev-digest-139-soft-and-hard-queries) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 129 - Now that's what I call private data!](https://www.wearedevelopers.com/magazine/468-dev-digest-129-now-that-s-what-i-call-private-data) - [Dev Digest 113 - Debugging above the cloud](https://www.wearedevelopers.com/magazine/422-dev-digest-113-debugging-above-the-cloud) - [How Developers Can Focus on Maintaining Satisfaction With Accessibility](https://www.wearedevelopers.com/magazine/109-how-developers-can-focus-on-maintaining-satisfaction-with-accessibility)