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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Director, Programmatic Display & Video - **Company:** Groundworks, LLC - **Location:** Dallas, TX, United States - **Experience:** Expert - **Salary:** $155,000.0 - $195,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Automation of Marketing, SQL Databases, Multiplatform - **Published:** August 10, 2026 - **Apply:** https://www.adzuna.com/details/5833058619 ## About the Role * 7+ years of hands-on programmatic media buying experience, including direct, in-platform DSP experience * Proven experience building or substantially scaling an in-house programmatic function, including DSP selection and onboarding * Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar); multi-platform experience strongly preferred * Strong understanding of display, video, and native including deal types (PMP, programmatic guaranteed, open exchange) * Experience with audience strategy, including first-party data activation and privacy-conscious targeting approaches * Strong analytical skills; comfortable working directly with performance and attribution data (Excel required, SQL a plus) * Experience partnering with analytics teams on incrementality or lift measurement * Strong communication skills: able to translate platform-level performance into a clear business narrative for senior leadership ## Description The Director, Programmatic Display & Video is responsible for building Groundworks' in-house programmatic function from the ground up. This role owns the full lifecycle of bringing programmatic in-house, evaluating and selecting DSP partners, establishing data and measurement infrastructure, building out audience and targeting strategy, and scaling investment as performance is proven., * Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations * Personally build and launch campaigns directly within the DSP(s) - line items, creative setup, inventory/deal selection, and audience targeting - rather than directing an agency to do so * Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day * Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle * Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow * Establish measurement and attribution for programmatic - partnering with analytics * Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out those tests * Take extreme ownership of performance - proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction * Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery * Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows * Hire, onboard, and eventually lead a small team of programmatic buyers as the function scales - while remaining hands-on in the platforms alongside them * Represent programmatic performance, strategy, and roadmap in regular reporting to Performance Marketing leadership and cross-functional leadership * Stay ahead of programmatic industry shifts and proactively bring relevant opportunities to the team * It is an essential function of this job that the employee regularly and reliably reports to work on time each working day. * Perform other duties as necessary or assigned. ## Related Videos - [Designing and Deploying Distributed Multimodal Multi-Agent Systems with Google's AI Stac](https://www.wearedevelopers.com/videos/1976-designing-and-deploying-distributed-multimodal-multi-agent-systems-with-google-s-ai-stac) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [The Dark Corners of Kotlin Multiplatform](https://www.wearedevelopers.com/videos/100143-the-dark-corners-of-kotlin-multiplatform) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) - [The Talent Stage: Directing the Candidate Journey Like a Play?](https://www.wearedevelopers.com/videos/1338-the-talent-stage-directing-the-candidate-journey-like-a-play) - [From Syntax to Singularity: AI’s Impact on Developer Roles](https://www.wearedevelopers.com/videos/900-from-syntax-to-singularity-ai-s-impact-on-developer-roles) ## Related Articles - [Why and How to Sponsor Developer Events](https://www.wearedevelopers.com/magazine/686-why-and-how-to-sponsor-developer-events) - [What Makes WeAreDevelopers World Congress Different From Every Other Tech Event?](https://www.wearedevelopers.com/magazine/701-what-makes-wearedevelopers-world-congress-different-from-every-other-tech-event) - [Best US AI Conferences for CTOs in 2026: Build vs. Buy, Vendor Evaluation, and Peer Intelligence](https://www.wearedevelopers.com/magazine/736-best-us-ai-conferences-for-ctos-in-2026-build-vs-buy-vendor-evaluation-and-peer-intelligence) - [How Engineering Hubs Build Visibility at Developer Conferences like WeAreDevelopers World Congress](https://www.wearedevelopers.com/magazine/720-how-engineering-hubs-build-visibility-at-developer-conferences-like-wearedevelopers-world-congress) - [Why Attend a Developer Event in 2026?](https://www.wearedevelopers.com/magazine/688-why-attend-a-developer-event-in-2026) - [How to Respond to the “Why Do You Deserve a Promotion?” Question](https://www.wearedevelopers.com/magazine/416-how-to-respond-to-the-why-do-you-deserve-a-promotion-question)