> Markdown version of [/jobs/ext/2015985-hcp-global-omnichannel-lead](https://www.wearedevelopers.com/jobs/ext/2015985-hcp-global-omnichannel-lead). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# HCP Global Omnichannel Lead

- **Company:** Chattem, Inc.
- **Location:** Morristown, NJ, United States
- **Experience:** Expert
- **Salary:** $150,000.0 - $220,000.0
- **Contract:** Permanent contract
- **Skills:** Adobe Marketing Cloud, Salesforce.Com, Data Strategy, VeevaCRM
- **Published:** August 10, 2026
- **Apply:** https://www.adzuna.com/details/5834319250

## About the Role

* 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
 * Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
 * Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
 * Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training.
 * Degree in Marketing, Digital, Business, or related discipline.
 * Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
 * Fluent in English.

## Description

* Lead initiatives that advance our brands and strengthen our reputation worldwide.
 * Mentor and uplift emerging talent while pushing your own growth and influence.
 * Put purpose into practice - embedding sustainability, access and social impact into every decision.
 * Model the challenger mindset: question complexity, act with integrity and make things radically simple.
 * Help shape a culture that's ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities:

 * Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
 * Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
 * Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
 * Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
 * Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
 * Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
 * Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.


## Related Videos

- [Hacking Your Vacation: Using Data for Fun](https://www.wearedevelopers.com/videos/585-hacking-your-vacation-using-data-for-fun)
- [What if your HR software adapted to you, not the other way around?](https://www.wearedevelopers.com/videos/100259-what-if-your-hr-software-adapted-to-you-not-the-other-way-around)
- [Data Governance in the Era of AI](https://www.wearedevelopers.com/videos/1622-data-governance-in-the-era-of-ai)
- [Blueprints for Success: Steering a Global Data & AI Architecture](https://www.wearedevelopers.com/videos/1577-blueprints-for-success-steering-a-global-data-ai-architecture)
- [Demografie nutzen um jedem Bewerber das passende Angebot zu machen!](https://www.wearedevelopers.com/videos/836-demografie-nutzen-um-jedem-bewerber-das-passende-angebot-zu-machen)
- [Big Business, Big Barriers? Stress-Testing AI Initiatives.](https://www.wearedevelopers.com/videos/1022-big-business-big-barriers-stress-testing-ai-initiatives)

## Related Articles

- [Everything a Developer Needs to Know About MCP with Neo4j](https://www.wearedevelopers.com/magazine/604-everything-a-developer-needs-to-know-about-mcp-with-neo4j)
- [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies)
- [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production)
- [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)
- [Top HR Tech Conferences in 2024](https://www.wearedevelopers.com/magazine/303-top-hr-tech-conferences-in-2024)
- [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025)