> Markdown version of [/jobs/ext/2038788-principal-ux-engineer](https://www.wearedevelopers.com/jobs/ext/2038788-principal-ux-engineer). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal UX Engineer - **Company:** ADS DESIGNS LLC - **Location:** United States (Remote available) - **Experience:** Expert - **Salary:** $246,000.0 - $344,000.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, TypeScript, Web Engineering, ReactJS - **Published:** August 12, 2026 - **Apply:** https://www.workingnomads.com/job/go/1787041/ ## About the Role * Deep experience at the intersection of product design and engineering, with a track record of building sophisticated interactive products. * Strong hands-on expertise with modern frontend technologies such as React and TypeScript. * Excellent product and interaction judgment, with the ability to turn complex ideas into intuitive, high-quality experiences. * Experience working across multiple teams or product areas and influencing product direction beyond a single project. * Strong systems thinking, with experience creating reusable patterns, platforms, or tools that help other teams move faster. * The ability to navigate ambiguity, make thoughtful tradeoffs, and bring design, engineering, product, and research perspectives together. * Strong communication and collaboration skills, particularly with senior cross-functional partners. * A passion for staying hands-on while helping others do their best work. Experience in advertising is helpful, but it isn't required. We're also interested in people who have worked on complex products such as marketplaces, enterprise tools, analytics, commerce, developer platforms, AI-powered experiences, or other multi-sided ecosystems. ## Description This is a strategic, hands-on role at the intersection of design and engineering. You'll work across Reddit Ads to shape product direction and build the tools, systems, and ways of working that make it easier to move from an idea to a high-quality product. You'll partner closely with Design, Research, Product, Engineering, and Data Science while staying deeply involved in the craft. What you'll do * Define and lead the UX engineering strategy across multiple areas of Reddit Ads. * Build high-quality, functional prototypes and product experiences that help teams explore ideas, test assumptions, and make better decisions. * Partner with senior cross-functional leaders to shape product direction and bring clarity to complex, ambiguous opportunities. * Create reusable tools, systems, components, and workflows that make it easier to move from design and research into production. * Raise the bar for interaction quality, accessibility, performance, and technical craft across the Ads experience. * Explore how AI can improve both our advertiser products and the way our teams design and build them. * Mentor other practitioners and help grow UX Engineering as a capability across Reddit. ## Related Videos - [UX is a fullstack job!](https://www.wearedevelopers.com/videos/1020-ux-is-a-fullstack-job) - [Do TypeScript without TypeScript](https://www.wearedevelopers.com/videos/327-do-typescript-without-typescript) - [Watch Tests Go Brrrr! : Getting Started with Cypress in ReactJS](https://www.wearedevelopers.com/videos/282-watch-tests-go-brrrr-getting-started-with-cypress-in-reactjs) - [Coffee with Developers - Shritesh Jamulkar](https://www.wearedevelopers.com/videos/895-coffee-with-developers-shritesh-jamulkar) - [But, you're not Facebook](https://www.wearedevelopers.com/videos/378-but-you-re-not-facebook) - [The irresistible UX: the psychology of brainwaves and clickbait](https://www.wearedevelopers.com/videos/1584-the-irresistible-ux-the-psychology-of-brainwaves-and-clickbait) ## Related Articles - [The future is here: How artificial intelligence is influencing UX design](https://www.wearedevelopers.com/magazine/65-the-future-is-here-how-artificial-intelligence-is-influencing-ux-design) - [16 Best Free React UI Libraries in 2025](https://www.wearedevelopers.com/magazine/148-16-best-free-react-ui-libraries-in-2025) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front) - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline)