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# Retail Media Analyst (Perm)

- **Company:** Harnham
- **Location:** Southampton, UK
- **Salary:** £45,000.0 - £50,000.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Big Data, BigQuery, Customer Data Management, Statistical Hypothesis Testing, Python (Programming Language), Transaction Data, Cloud Platform System, Sql Optimization, Snowflake, Databricks
- **Published:** August 13, 2026
- **Apply:** https://www.reed.co.uk/jobs/retail-media-analyst-perm/57229345

## About the Role

* Strong commercial experience within the retail sector.
 * Advanced SQL skills with the ability to work with large and complex datasets.
 * Experience using Python, R, or another analytical programming language.
 * Experience analysing and evaluating marketing campaigns using customer and transactional data.
 * Strong understanding of campaign measurement methodologies and marketing performance metrics.
 * Knowledge of statistical techniques including hypothesis testing, confidence intervals, and significance testing.
 * Experience working with cloud-based data platforms such as Databricks, Snowflake, or BigQuery.
 * Ability to communicate complex findings clearly to both technical and non-technical stakeholders.
 * Comfortable working within a collaborative, matrix-based environment with changing priorities.

## Description

You will:

 * Deliver analysis across retail media, CRM, and loyalty programmes to understand customer behaviour and campaign effectiveness.
 * Build and evaluate customer audiences and segments to support marketing activation and targeting strategies.
 * Measure campaign performance through incrementality testing, uplift analysis, ROI assessment, and commercial impact reporting.
 * Produce post-campaign reviews that identify opportunities for optimisation and future improvements.
 * Develop and monitor customer health metrics, including acquisition, engagement, retention, frequency, and customer value.
 * Provide actionable insights that influence audience strategy, campaign design, and business priorities.
 * Work closely with stakeholders across analytics, marketing, and commercial teams to demonstrate the value of customer data.
 * Support the evolution of retail media capabilities through robust measurement frameworks and analytical best practice.
 * Stay informed on industry developments and emerging trends within retail media, CRM, and personalisation.


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