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# Digital Sales Analytics Manager

- **Company:** Tui Care Foundation
- **Location:** Honiton, UK
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Microsoft Excel, Data Analysis, Big Data, BigQuery, Data Governance, Google Analytics, Multivariate Testing, SQL Databases, Web Analytics, Adobe Target, Data Analytics, Looker Analytics
- **Published:** August 15, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/x/44148305/

## About the Role

identify sales trends and support personalisation initiatives.Communicate clear, insight-led findings to stakeholders across the business.ABOUT YOUExperience in digital analytics or a data-driven commercial role, with an analytical mindset and commercial curiosity.Good communication skills, with the ability to translate data into clear, actionable insight for non-technical audiences.Hands-on experience with Adobe Analytics (our primary platform) - familiarity with Adobe Target a plus.Experience with, or willingness to develop skills in, Google-stack tools such as GA4, BigQuery or Looker Studio.Comfortable working with large, complex datasets and drawing out meaningful insight independently.Strong Excel skills; SQL experience useful but not essential.A collaborative, proactive approach - happy to build relationships across teams and contribute ideas as the function grows. From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to
come as you are, because together, our potential is limitless.We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

## Description

building out how we join up reporting and insight across the business, and you'll help shape how that takes form, not just inherit it.Support core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions.Help generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies.Build and maintain scalable, automated reporting and dashboards, supporting self-service and strong data governance (primarily using Adobe Analytics).Analyse promotional performance, pricing changes and incident impacts - including incrementality and cannibalisation analysis - to quantify revenue risk and support trading decisions.Support A/B and multivariate testing by helping define success metrics, analysing results, and translating findings into optimisation opportunities.Partner with commercial, merchandising and marketing teams to understand customer behaviour


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