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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Sr. Analyst, Advanced Consumer Insights - **Company:** Versant View all jobs - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $100,000.0 - $120,000.0 - **Contract:** Permanent contract - **Skills:** Adobe Analytics, Business Analytics Applications, Data Analysis, Big Data, Computer Programming, Digital Assets, Python (Programming Language), SQL Databases, Data Streaming, Usage Analysis, Qualtrics, Data Analytics - **Published:** August 16, 2026 - **Apply:** https://www.careerjet.com/job/us0243cdbcdd431fd6328f229c25089ca7/eaa ## About the Role * 2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, Business Intelligence, Decision Science, Data Analytics, or a related analytical discipline * Experience working with large, complex datasets and applying analytical thinking to solve business problems * Understanding of quantitative analytical methods such as regression, segmentation, clustering, key drivers, forecasting, price sensitivity, perceptual mapping, and/or other statistical techniques * Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations * Strong communication skills with the ability to present complex analytical findings to both technical and non-technical audiences * Experience in media, entertainment, streaming, consumer technology, or digital products * Demonstrated enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news * Bachelor's degree or equivalent practical experience * Intellectual curiosity, strong attention to detail, and a collaborative, problem-solving mindset * Experience conducting or supporting quantitative research, including survey design, questionnaire development, data interpretation, and insight generation is a plus but not required * Experience with SQL and analytical programming languages such as Python or R is a strong plus but not required * Familiarity with research and analytics platforms such as Qualtrics, MRI-Simmons, YouGov, Displayr, Adobe Analytics, or similar tools is a plus but not required ## Description Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape. At Versant, data and consumer insights power how we connect with audiences across entertainment, news, sports, and digital experiences. As a Senior Analyst, Consumer Insights & Analytics, you'll help answer some of our most important business questions by combining consumer research with advanced analytics to uncover meaningful insights that influence strategic decision-making across the organization. Working within the Consumer Insights team and partnering closely with the broader Data Insights & Strategic Analytics organization, you'll leverage quantitative research, audience data, behavioral analytics, and business intelligence tools to understand consumer behavior, measure brand performance, identify emerging trends, and deliver actionable recommendations. This role is ideal for someone who enjoys solving complex problems, thrives in a data-driven environment, and can bridge technical analysis with compelling business storytelling. What You'll Do: * Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies * Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom research initiatives * Apply statistical methodologies and analytical techniques - including but not limited to clustering, drivers, perceptual mapping, and price testing - to identify trends, quantify opportunities, and answer complex business questions * Help develop presentations and visualizations that communicate findings in a clear, actionable way * Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations * Partner with research vendors and the wider team to administer and operate ongoing tracking studies while ensuring data quality and methodological rigor * Synthesize information and evaluate data from multiple datasets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends * Collaborate with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data organizations to influence business decisions * Translate technical analyses into business insight and recommendations that support audience growth, content strategy, and brand performance * Stay informed on evolving consumer behaviors, media trends, and analytical best practices to continuously improve research capabilities * Assist with team project management and administrative duties as needed, VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc. VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means. By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply, Senior Analyst, Consumer Insights Location: New York City | 4 days in-office, Fridays flexible Compensation: $110,000–$125,000 base + 15% target bonus Contact: Lindsey Bartlett … + 3 days ago ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [AI Vector Search at Scale - Ewa Szyszka - Ewa Szyszka](https://www.wearedevelopers.com/videos/2161-ai-vector-search-at-scale-ewa-szyszka-ewa-szyszka) ## Related Articles - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland) - [React Developer Salary [2023]](https://www.wearedevelopers.com/magazine/198-react-developer-salary-2023) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany)