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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Social Media & Community Specialist - **Company:** Utah State University - **Location:** Logan, UT, United States - **Experience:** Experienced - **Salary:** $53,010.0 - **Contract:** Permanent contract - **Skills:** Data Analysis, Decision Support Systems, Automation of Marketing, Performance Tuning, Elearning, Salesforce.Com, User Generated Content, Tools for Reporting - **Published:** August 16, 2026 - **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/17968846?backUrl=%2Fcareer%2F17968846%2FSocial-Media-Community-Specialist-Utah-Logan ## About the Role * Bachelor's degree in Marketing, Communications, or related field, or equivalent experience * Three years of experience managing social media accounts for a brand or organization * Demonstrated ability to create engaging, high-performing social content * In-depth knowledge of Instagram, Facebook, X, and LinkedIn * Experience with social media management and analytics tools * Strong writing, communication, and organizational skills, * Experience in higher education, online education, or mission-driven organizations * Experience building and managing online communities * Knowledge of paid social media strategy and campaign support * Experience with video production and editing for social platforms * Familiarity with CRM and marketing automation tools (e.g., Salesforce) Knowledge, Skills, and Abilities: * Deep understanding of social media platforms, trends, and best practices * Audience-first mindset with strong storytelling instincts * Ability to balance creativity with performance and data-driven decision making * Strong project management skills with ability to manage multiple priorities * Collaborative approach with ability to work across teams and stakeholders ## Description Utah State University's Online & Digital Learning Technology (ODLT) team is seeking a Social Media & Community Specialist to lead and grow USU Online's social presence and digital community. This role is responsible for developing and executing a social media strategy that strengthens brand awareness, drives engagement, and supports enrollment and student success goals. This individual will own day-to-day social media operations while building a scalable, audience-first community strategy that connects prospective students, current students, alumni, and partners to the USU Online experience. Visa sponsorship is not available for this position. U.S. work authorization is required for the duration of employment., Social Media Strategy & Execution (40%) * Develop and execute a comprehensive social media strategy aligned with USU Online's enrollment and brand goals * Manage and grow USU Online social channels (organic and paid) * Create and publish high-performing, platform-native content across channels (high-performing means impressions and click-through rates) * Maintain a consistent brand voice tailored to online learners and adult audiences * Align social media efforts with broader content strategy (blog, podcast, YouTube, campaigns) * Develop and align publication calendar with wider content marketing strategy, global, community, and University events Community Building & Engagement (25%) * Build and nurture a strong digital community that reflects the Aggie spirit in an online environment (MyUSU) * Actively engage with prospective and current students through comments, messages, and community initiatives * Develop programs to increase student-generated content, testimonials, and advocacy * Partner with internal teams to elevate student stories and experiences Content Creation & Storytelling (20%) * Produce and/or coordinate creation of short-form and long-form social content (video, graphics, copy) * Identify and elevate compelling student, faculty, and alumni stories * Collaborate with internal stakeholders and external partners to source content Analytics & Performance Optimization (10%) * Track, analyze, and report on social media performance (engagement, reach, conversions, traffic) * Optimize content and campaigns based on data and audience insights * Establish reporting cadence and dashboards aligned with key KPIs Cross-Functional Collaboration (5%) * Partner with University Marketing & Communications (UMAC) to align with institutional brand and campaigns * Collaborate with Enrollment, Student Success, and Academic units to support recruitment and retention initiatives * Support integrated marketing campaigns and key university initiatives Key Performance Indicators (KPIs) * Growth in social media engagement and audience * Increased traffic and conversions from social channels (RFIs, applications) * Improvement in brand awareness and sentiment * Growth in community participation and user-generated content * Contribution to enrollment and retention goals, 2. Cover letter to be typed/pasted at the end of your application (iForm) 3. Samples of Work to be uploaded at the beginning of your application in the Candidate Profile under "Documents 1-10" 4. Answer the following questions within the application: + Describe your ideal office culture. + Detail your experience with social media strategy & execution. **Document size may not exceed 10 MB.** Advertised Salary Minimum of $53,010; commensurate with experience, plus excellent benefits ADA The environment and physical requirements may change depending on the specific function of the work each department performs. Incumbents may be in both indoor and outdoor environments. Indoors, in an office space, event space, or public space are protected from weather conditions, but not necessarily from temperature changes. Incumbents may nearly continuously sit and often use repetitive hand motion (such as typing). Outdoors, incumbents may not be protected from weather conditions and may be exposed to extreme heat and extreme cold. Additionally, indoor or outdoor work environments may include being confined or in narrow spaces for periods of time. The incumbent may also be exposed to loud noises or vibrations from equipment, and conditions that may affect the respiratory system, such as fumes, odors, dusts, mists, gases, and poor ventilation. Bending, crawling, and crouching may be required. Incumbents may be required to lift, push, and/or pull objects up to 50 pounds and be required to walk and/or stand for long periods of time. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Personal Branding for Top HR Professionals](https://www.wearedevelopers.com/videos/1471-personal-branding-for-top-hr-professionals) - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [How I use public learning to kickstart my career - From marketing to full-stack in a 100 days](https://www.wearedevelopers.com/videos/579-how-i-use-public-learning-to-kickstart-my-career-from-marketing-to-full-stack-in-a-100-days) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) ## Related Articles - [The Best X (Twitter) Accounts for Developers](https://www.wearedevelopers.com/magazine/294-the-best-x-twitter-accounts-for-developers) - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland) - [Best Coding Boot Camps in Germany](https://www.wearedevelopers.com/magazine/237-best-coding-boot-camps-in-germany) - [Steps to Get a Software Engineer Internship](https://www.wearedevelopers.com/magazine/160-steps-to-get-a-software-engineer-internship) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025) - [Why Upskilling And Reskilling is Important For Developers](https://www.wearedevelopers.com/magazine/428-why-upskilling-and-reskilling-is-important-for-developers)