> Markdown version of [/jobs/ext/2095911-web-data-analytics-executive](https://www.wearedevelopers.com/jobs/ext/2095911-web-data-analytics-executive). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Web & Data Analytics Executive - **Company:** Edinburgh Napier University - **Location:** Edinburgh, UK - **Salary:** £31,236.0 - £37,694.0 - **Contract:** Permanent contract - **Skills:** Data Files, Data Visualization, Software Debugging, Google Analytics, Google Tag Manager, Information Technology, Data Analytics - **Published:** August 17, 2026 - **Apply:** https://www.totaljobs.com/job/web-analytics-executive/edinburgh-napier-university-job107856565 ## About the Role We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Data Studio to attribute performance efforts. If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you. Please note that this is not a Web Developer role. What we will need from you: -Degree or equivalent in relevant discipline, or equivalent relevant work experience -Substantial experience of working with complex websites and CMS -Advanced knowledge of using Google Analytics and complex data sets to make website improvements -Experience working and debugging with Google Tag Manager -Experience of governance standards and cookie management tools -Demonstrable up-to-date knowledge of web and digital technologies and developments ## Description As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University strives to deliver the best teaching, to the widest range of students who can benefit from it, in ways that are appropriate to the needs of students and employers. Our Marketing and External Relations department is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni. We are embarking on an exciting digital transformation journey, with significant investment in the redevelopment of the University's external website to enhance the experience of prospective students, staff, partners and other key audiences. Our Web & Data Analytics Executive will play a pivotal role in this journey, supporting the successful delivery, launch and ongoing evolution of the new website's implementation. The Role As the Web & Data Analytics Executive, you will play a key role in shaping the University's digital presence, through your support with build, delivery, testing and launch of the new external website. Beyond launch, you will take a leading role in the governance, maintenance and continuous improvement of the platform, using data and user insights to drive ongoing optimisation, performance and engagement. Working closely with colleagues across Marketing, External Relations and Information Services, you will also help shape and enhance the University's digital presence, ensuring the website delivers an exceptional user experience. You will have the opportunity to use your experience of working with complex websites and Content Management Systems (CMS) to administer the day-to-day running of the Edinburgh Napier University site, supporting internal clients with troubleshooting/training and escalating to developers in Information Services (IS) where appropriate. Your advanced understanding of Google Analytics and Google Tag Manager to manage our tagging and tracking strategy, will serve you well as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements. ## Related Videos - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [Web-based Information Visualization](https://www.wearedevelopers.com/videos/84-web-based-information-visualization) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Introduction to TXT](https://www.wearedevelopers.com/videos/30-introduction-to-txt) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [How Data is Shaping our Games](https://www.wearedevelopers.com/videos/176-how-data-is-shaping-our-games) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Frontend Developer Salary in The UK](https://www.wearedevelopers.com/magazine/233-frontend-developer-salary-in-the-uk) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Fullstack Developer Salary UK](https://www.wearedevelopers.com/magazine/251-fullstack-developer-salary-uk)