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# Web & Data Analytics Executive

- **Company:** Edinburgh Napier University
- **Location:** Bonnyrigg, UK
- **Salary:** £31,236.0 - £37,694.0
- **Contract:** Permanent contract
- **Skills:** Data Files, Data Visualization, Software Debugging, Google Analytics, Google Tag Manager, Information Technology, Data Analytics
- **Published:** August 18, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/x/44389330/

## About the Role

need from you: -Degree or equivalent in relevant discipline, or equivalent relevant work experience -Substantial experience of working with complex websites and CMS -Advanced knowledge of using Google Analytics and complex data sets to make website improvements -Experience working and debugging with Google Tag Manager -Experience of governance standards and cookie management tools -Demonstrable up-to-date knowledge of web and digital technologies and developments For a full role description please see attached. Benefits we offer: We offer 41 days annual leave (includes bank holidays), a generous pension scheme (17.6%), flexible working and professional development opportunities. Additional information: Salary: £31,236 - £37,694 (depending on experience) Closing date: 31st August 2026 Interviews: 18th of September The University holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. We are a flexible Employer. TPBN1_UKTJ

## Description

As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University strives to deliver the best teaching, to the widest range of students who can benefit from it, in ways that are appropriate to the needs of students and employers. Our Marketing and External Relations department is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni. We are embarking on an exciting digital transformation journey, with significant investment in the redevelopment of the University's external website to enhance the experience of prospective students, staff, partners and other key audiences. Our Web & Data Analytics Executive will play a pivotal role in this journey, supporting the successful delivery, launch and ongoing evolution of the new websites implementation. The Role As the Web & Data Analytics, Tag Manager to manage our tagging and tracking strategy, will serve you well as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements. We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Data Studio to attribute performance efforts. If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you. Please note that this is not a Web Developer role. What we will


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