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# Director, Product Innovation

- **Company:** Sony Interactive Entertainment
- **Location:** San Mateo, CA, United States
- **Salary:** $234,100.0
- **Contract:** Permanent contract
- **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, Azure Machine Learning, Software Engineering, Technical Debt, Information Technology, Performance Monitor
- **Published:** August 18, 2026
- **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/17978929?backUrl=%2Fcareer%2F17978929%2FDirector-Product-Innovation-California-San-Mateo

## About the Role

* Bachelor's degree or equivalent in software engineering, computer science, engineering management or a related field. Master's degree or equivalent in business, marketing, or related field preferred.
 * 12+ years of product management experience, within marketing solutions or a high-growth technology environment.
 * Built and launched enterprise SaaS products or internal platforms.
 * Owned multi-year product roadmaps.
 * Led cross-functional product teams across Engineering, Design, Data Science, and Business.
 * Experience with AI-powered products, ML platforms, or automation.
 * Strong understanding of experimentation, analytics, APIs, and platform thinking.
 * Experience scaling products used globally.
 * Experience in navigating change and driving global teams through transformation.
 * Experience influencing senior leadership and leading cross-functional teams across multiple regions.

## Description

Product Management

 * Partner with Engineering leaders to define platform architecture, prioritize investments, balance technical debt against innovation, and deliver scalable products that transform global marketing capabilities.
 * Define Marketing Technology product vision informed by customer research, market trends, and internal user insights.
 * Conduct product discovery with Marketing teams globally.
 * Develop a prioritized roadmap based on customer value, technical feasibility, business impact, and other considerations.
 * Launch new platform capabilities and measure adoption, engagement, and business outcomes.
 * Drive continuous experimentation using AI-enabled workflows.
 * Assess opportunities for assistive AI and agentic marketing use cases, manage pilot execution, and ensure scalability.

Marketing Innovation

 * Bridge business requirements from Marketing to Engineering to create technology solutions.
 * Own the process, the outcomes, and the products.
 * Thought leader and strategic partner to Media, Creative, Brand Marketing, Product Marketing and Business Analytics teams.
 * Demonstrate a solutions-oriented mindset, troubleshooting challenges and adapting plans to meet evolving business and market needs.
 * Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs.

Strategy & Transformation

 * Lead high-priority initiatives, aligning focus, managing execution, driving business outcomes, and measuring success.
 * Conduct market and feasibility assessments of new tools, trends, and advancements in marketing technology and data enablement.
 * Shape short- and long-term roadmaps, driving long-term scalability while balancing day-to-day improvements.
 * Establish alignment across SIE teams that own or influence the marketing technology stack, driving a single, cohesive product vision and roadmap.
 * Partner with marketing leaders to redesign marketing workflows, processes, decision rights, and operating models.
 * Define measures of success and post-launch KPI tracking.


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