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# Team Lead Retention & Lifecycle Management

- **Company:** Bears with Benefits
- **Location:** München, Germany
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Klaviyo Email and SMS Marketing
- **Published:** August 18, 2026
- **Apply:** https://www.adzuna.de/details/5828497230

## About the Role

* 4-6+ years CRM / lifecycle experience in D2C or e-commerce
 * Proven track record of owning CRM revenue, retention, or CLV
 * Experience managing CRM across multiple international markets
 * Hands-on experience building flows, segmentation, and automations
 * Strong analytical skills with experience in cohort and CLV analysis
 * Daily use of tools like Klaviyo, Klar, or WhatsApp tools (e.g. Charles)
 * Experience with multi-product and ideally subscription-based models
 * Native-level German, fluent English, plus an additional language

## Description

You own and scale our CRM ecosystem as a core revenue driver across multiple international markets. You combine strategic thinking with hands-on execution and turn CRM into a predictable growth engine across the full customer lifecycle.

 * You own the CRM strategy and execution across Email and WhatsApp
 * You drive revenue, retention, and CLV across multiple markets
 * You build and optimize campaigns, lifecycle flows, and automations end-to-end (e.g. Welcome, Post-Purchase, Reactivation)
 * You manage multi-market setups, including localization, segmentation, and market-specific communication
 * You work across a multi-product portfolio, ensuring the right product, message, and timing per audience
 * You build advanced segmentation and automation logic directly in Klaviyo (or similar tools)
 * You continuously test, analyze, and optimize using A/B testing, cohorts, CLV, and revenue-based metrics


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