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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Strategy and Insights Analyst - **Company:** Rithum - **Location:** Leeds, UK (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Data Analysis, Data Cleansing, Data Presentation, Relational Databases, Power BI, Salesforce.Com, SQL Databases, Tableau (Software), Prompt Engineering, Data Strategy, GPT - **Published:** August 19, 2026 - **Apply:** https://www.totaljobs.com/job/senior-strategy-analyst/rithum-job107866714 ## About the Role * 3+ years of experience in revenue operations, sales strategy, commercial analytics, market research, or an equivalent analytical role * Experience manipulating large amounts of data in Excel, experience in SQL or other relational databases a plus. * Experience with Salesforce or equivalent and a willingness to learn new technology systems. * Able to operate independently with little to no supervision, a self - starter with a high level of motivation to go above and beyond. * Strong written and verbal communication; able to translate analysis into a clear narrative for senior stakeholders * Experience using AI tools (ChatGPT, Copilot, Claude, etc.) to accelerate and elevate your outcomes; including but not limited to communication drafting, data analysis, prompt engineering, and/or documentation Preferred Qualifications * Bachelor's or advanced degree in a related field or discipline * Prior experience in B2B SaaS, e-commerce, or marketplace businesses a plus * Experience with using data visualisation tools to manipulate data and generate insights (Tableau, Salesforce, PowerBI) * Experience designing or refining ICP, account scoring, or segmentation frameworks * Experience with data enrichment vendors (e.g. ZoomInfo, Lusha, 6Sense) and contact data strategy * Ability to translate complex findings in a structured and clear manner to non-technical audiences * Passion for utilising insights and data storytelling to drive business decisions at all levels of the organisation ## Description As a Senior Strategy and Insights Analyst, you own the commercial intelligence that powers how our Sales organisation targets, prioritises, and wins. You are the analytical engine behind our Ideal Client Profile, our account and contact strategy, and our understanding of what separates the clients we win from the ones we lose. You translate market, account, and buying committee signals into clear recommendations that shape where AEs spend their time and how Marketing and Sales build pipeline. As a member of the Sales Strategy & GTM team within Global Revenue Operations, you partner closely with Sales leadership, Marketing, and Enablement to refine ICP, design account prioritisation frameworks, and govern our enrichment and data strategy. You bring rigour to questions that today are answered by intuition: who should we be selling to, who should we be talking to inside those accounts, and why are we winning or losing? Your work translates directly into sharper targeting, higher conversion, and a more disciplined commercial motion. Responsibilities * ICP Definition & Refinement * Own the ongoing definition, validation, and refresh of the Ideal Client Profile across new business and expansion motions * Build and maintain account-level scoring models combining firmographic, technographic, behavioural, and intent signals * Refresh ICP on a defined cadence as market dynamics, win/loss patterns, and product mix evolve * Account & Contact Strategy * Design account tiering and prioritisation frameworks to concentrate AE effort on the highest-propensity opportunities * Conduct whitespace, TAM/SAM, and segment penetration analysis globally to surface under-served opportunities * Provide analytical inputs into territory design, named-account selection, and annual planning * Build target-list recommendations in partnership with sales leadership and Marketing * Map buying committees on won and lost deals to identify which personas drive successful outcomes * Analyse persona coverage across target accounts; surface contact gaps for Account Executive action * Define the personas, titles, and seniority profiles that correlate with deal velocity and win rate * Align Sales and Marketing outreach motions with proven buying committee patterns * Data Enrichment Strategy & Governance * Define account and contact data quality standards in Salesforce, * Evaluate, recommend, and manage the enrichment vendor strategy (e.g. ZoomInfo, Lusha) * Design the enrichment logic: what data we acquire, on which accounts, at which trigger points * Market & Segment Intelligence * Track market trends, competitor moves, and external signals relevant to ICP and segment strategy * Provide intelligence inputs into annual planning, QBR preparation, and board-level narratives * Identify emerging segments, verticals, or geos that warrant strategic investment focus * Cross-functional Partnership * Operate as the strategic thought partner to Sales leadership on targeting, prioritisation, and segment strategy * Partner with Marketing on ICP-aligned campaigns, ABM, and persona-led positioning * Work with Sales Enablement to align persona-specific content with buying committee intelligence * Contribute underlying intelligence and narrative inputs to QBR and Board preparation ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [ Evaluating AI models for code comprehension](https://www.wearedevelopers.com/videos/1462-evaluating-ai-models-for-code-comprehension) - [Beyond Gut Feelings: The Rise of Data-Driven HR](https://www.wearedevelopers.com/videos/1326-beyond-gut-feelings-the-rise-of-data-driven-hr) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)