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# Vice President, Digital

- **Company:** Publicis Groupe
- **Location:** Chicago, IL, United States
- **Experience:** Expert
- **Salary:** $129,485.0
- **Contract:** Temporary contract
- **Skills:** Artificial Intelligence, Web Analytics, Large Language Models
- **Published:** August 19, 2026
- **Apply:** https://www.juju.com/job/00000000gnrmst

## About the Role

**What you bring to the table:** As an integral member of the team, you will lead social and influencer strategy and execution across Consumer Brands accounts. We are looking for an ambitious, digitally native and social-obsessed leader who understands how ideas move today: across platforms, influencers, communities, paid amplification, earned conversation and culture. You live and breathe culture, understand platform best practices, and have a clear point of view on how influencers, creators and emerging voices can help ideas travel, earn attention and drive business impact. You're also a strong combination of collaborative spirit, innovative thinking, and have a passion for current trends., + 8-10+ years of experience in digital, social, influencer marketing or communications within a consumer-focused agency or brand environment, and a B.A./B.S. in Public Relations, Communications, Marketing or a related discipline

 + Digital native who lives and breathes social, with a strong understanding of how platforms, influencers, communities and content behaviors shape culture and consumer attention

 + Deep understanding of the evolving influencer landscape, including celebrities, creators, social influencers, brand ambassadors, platform-native voices and emerging cultural voices

 + Lead the integration of AI-powered discovery into social and influencer strategies, understanding how platforms, influencers, earned media and brand content influence visibility across search, LLMs and emerging consumer discovery behaviors

 + Strong understanding of platform best practices across major and emerging social channels, with the ability to translate trends, formats and behaviors into strategic recommendations for brands.

 + Proven ability to develop social-first and influencer-led ideas that travel across earned, owned, paid and shared channels and connect creativity to measurable impact

 + Experience working with cross-discipline teams, including earned media, creative, strategy, paid media, analytics and partner agencies, to develop comprehensive integrated campaigns with social at the center

 + Strong analytical skills and experience using social, influencer and digital analytics tools to evaluate performance, optimize activations and inform client counsel

 + Proven experience leading teams and client programs with strong time management, leadership, mentoring, collaboration and client relationship skills

 + Proven experience in the Consumer Brands space and a strong pulse on consumer culture, social trends and industry sector events

 + Excellent verbal and written communications skills, with the ability to develop and present compelling strategies, briefs and client proposals

## Description

+ Lead the development of social and influencer strategies that align with client business goals and connect earned, owned, paid and shared channels into one clear ecosystem

 + Create social-first ideas and programs designed to travel across platforms, influencers, communities and earned media, helping brands move from content to conversation

 + Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, influencers and consumer shifts that can create opportunities for brands to show up with relevance

 + Translate platform best practices, audience behaviors, content formats and algorithm shifts into smart client counsel, creative briefs and activation plans

 + Identify emerging cultural conversations, consumer behaviors and platform trends, helping clients enter relevant conversations rather than simply react to them

 + Lead the development and execution of innovative, results-oriented influencer and social programs that compel consumers to action and drive business results

 + Identify the right mix of influencers, creators, platform-native talent, brand ambassadors and emerging voices to give ideas credibility, scale and cultural relevance

 + Partner closely with earned media, creative, strategy, paid, analytics and client teams to create social-first ideas that are integrated, measurable and built to perform across the PESO ecosystem

 + Stay current with social platforms, influencer marketing, AI-enabled discovery, emerging technologies and digital culture to proactively bring forward new opportunities for clients and teams

 + Use data, analytics and platform performance to measure success, optimize campaigns in real time and connect social and influencer impact to conversation, influence, discovery and business outcomes

 + Challenge teams to test new formats, platforms, influencer models and emerging technologies, helping clients stay ahead of rapidly changing consumer behaviors and digital trends

 + Lead and mentor digital team members, fostering a culture of creativity, experimentation, collaboration and excellence while helping build digital fluency across the broader Consumer Brands practice


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