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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRO / Platform Executive - **Company:** Bat - **Location:** London, UK - **Contract:** Permanent contract - **Skills:** Adobe Analytics, Microsoft Word, Microsoft Excel, Data Analysis, Google Analytics, Microsoft PowerPoint, Magento, Adobe Suites, Optimizely - **Published:** August 20, 2026 - **Apply:** https://www.careerjet.co.uk/job/gbe4a99a142b61eacb307a6c9a22ea4a3c/eaa ## About the Role * Highly proficient in Microsoft PowerPoint, Excel and Word and familiar with industry MarTech stack. * Hands-on experience in Digital & eCommerce front-end platforms such as: * Adobe suites (AA, AEM, AM, AT, ADAM, Magento, etc) * Google suites such as Google Analytics, Google Optimise * Other CRO tools such as VWO, Optimizely * Commercial acumen to link Omnichannel Marketing & Digital Commerce to the Category business. Is passionate about all things Omnichannel Marketing. * High energy, team player and innovative thinker that is committed to building key relationships across the business to positively influence business results through digital. * Skills in data understanding to optimize for performances and data driven mentality. * Has a challenger mentality - not afraid to learn something new, try and fail to learn. * Critical thinker and problem solver. Possess strong problem-solving skills, i.e. ability to identify problems, analyze potential solutions, and implement effective strategies, proactively. * Has the ability to thrive in a fast-paced, dynamic environment & manage multiple projects simultaneously. ## Description British American Tobacco UK has an exciting opportunity for a CRO & Platform Executive in Chiswick, London We are seeking for a CRO / Platform Executive to join our dynamic Western Europe Digital & Omnichannel tea. Working in the Western Europe Area Consumer Experience Digital & Omnichannel team, your responsibility will include supporting the day-to-day management of the CRO & Platform activity across Western Europe Markets. Together with the CRO and Platform Manager, within RACI framework, you will be supporting: 1.Support CRO direction, approach and testing routine across countries and websites in Western Europe. 2.Ensure alignment with E-commerce Platforms and other EM teams. 3.Supporting in reshaping the overall Look and feel of main website aiming to offer a high level consumer experience. The ideal candidate will have be open minded and open to learn cross team capabilities, clear commercially attuned and a passion for digital innovation, UIUX design & performance analytics. Your key responsibilities will include: * Staying ahead of trends and opportunities to build capabilities & drive business growth: * Develop and maintain strong working knowledge of the Brand and Business agenda and objectives. * Support CRO Manager and Platform Manager, within RACI framework, to support strategic analysis of BAT's business environment, including customer needs, competitive realities to identify emerging trends, unique market opportunities, and internal capabilities, that will elevate the Brand's business in the Digital and eCommerce environment. * Openness in understanding Brand and Business agenda, Global and Regional roadmaps, support the CRO Manager and Platform Manager to: * Audit / analyze the Consumer journey to determine the opportunities and difficulties, to help ensure brand platforms facilitate the target consumer to have the smoothest connection from landing, browsing, registration, check-out and support/ services, device agnostic. This can include all brand touchpoint connecting to the website or ecommerce from E&E/ 121/ eRetailer/ App/ vending machines, call center, etc. * Enable an easy and premium consumer experience with clear action for consumers. * Support to deliver CRO and Platform Projects towards the achievement of the defined and/ or optimized strategic plans. This can include: working with the Brand teams to demonstrate how Platform experience can be used to improve the performance of Brand activity on the website and contributes to the overall Omnichannel KPIs, working with End Market teams to design CRO programs that are relevant for End Market's consumers, and in line with end market regulatory compliance, working with Agency Partners to validate and approve tests and report KPIs back to business. * Support in the Omnichannel platform management across WED. * Support in user experience enhancement. * Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. ## Related Videos - [Quantum computing for developers: Solving optimization problems with Qiskit](https://www.wearedevelopers.com/videos/777-quantum-computing-for-developers-solving-optimization-problems-with-qiskit) - [The user in the eye of the Cargo1492 storm](https://www.wearedevelopers.com/videos/96-the-user-in-the-eye-of-the-cargo1492-storm) - [Tour de Force: Open-Source LLM Inference Optimization from Simple to Sophisticated](https://www.wearedevelopers.com/videos/100099-tour-de-force-open-source-llm-inference-optimization-from-simple-to-sophisticated) - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) - [Kill Your WordPress. 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