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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Commercial Manager Mobile App E-Commerce Europe - **Company:** Puma AG - **Location:** Herzogenaurach, Germany - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Business Analytics Applications, Google Analytics, Mobile Application Software, Power BI - **Published:** August 21, 2026 - **Apply:** https://www.adzuna.de/details/5848531832 ## About the Role * Bachelor's degree or equivalent qualification in a relevant discipline; advanced degree is a plus. * 3-6 years of relevant working experience in mobile apps, eCommerce, digital product management, growth marketing, CRM, or a related digital business environment * Commercially driven with a strong customer-centric mindset and passion for delivering exceptional digital experiences * Strong understanding of mobile app ecosystems, customer lifecycle management, and performance marketing channels * Proficiency in Microsoft Excel; experience with BI tools, GA4, Power BI, or similar analytics platforms is highly beneficial * Ability to manage multiple stakeholders and prioritize initiatives in a fast-paced, cross-functional environment * Strong communication and presentation skills. * Fluent in English; fluency in German or another European language is a plus ## Description * Own the growth, engagement, and commercial performance of PUMA's Shopping App in Europe. * Drive the regional mobile app strategy to support PUMA's commercial and brand objectives. * Stay ahead of customer and market trends, identifying opportunities to elevate brand and commercial performance and drive development roadmap. * Bring PUMA's brand stories to life through innovative app experiences and features, including lookbook, storytelling content, and exclusive activations * Develop a strong understanding of the app P&L, balancing growth, profitability, customer value, and investment decisions. * Manage daily business operations, track performance against KPIs and translate insights into recommendations and forecasts for management. * Drive acquisition, retention, and engagement initiatives to grow users, DAU, MAU, and app revenue. * Coordinate budget planning, monitor business performance, and deliver accurate forecasts. * Identify growth opportunities through customer insights, market trends, and competitive analysis; build business cases for prioritization * Position the PUMA Shopping App as a key growth channel within PUMA's Direct-to-Consumer ecosystem. Collaboration * Align with Marketing, Content, Category Management, and Planning teams on app priorities, campaigns, and commercial initiatives. * Partner with Global Engineering teams to define and prioritize the app roadmap for European business needs. * Collaborate with Global Product, UX/UI, and Tech teams to continuously improve app functionality and customer experience. * Lead cross-functional planning and execution of app campaigns, product launches, promotions, and app-exclusive activations. ## Related Videos - [Beyond Hiring: Building a Sustainable Talent Acquisition Engine at Deutsche Bahn](https://www.wearedevelopers.com/videos/1856-beyond-hiring-building-a-sustainable-talent-acquisition-engine-at-deutsche-bahn) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [In-depth .NET Azure Functions: Isolated mode, performance and durable AI agents](https://www.wearedevelopers.com/videos/100207-in-depth-net-azure-functions-isolated-mode-performance-and-durable-ai-agents) - [Employee Advocacy: The Secret Weapon of Employer Branding](https://www.wearedevelopers.com/videos/1304-employee-advocacy-the-secret-weapon-of-employer-branding) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) ## Related Articles - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023) - [Starter Kit For Job Applications For Developers](https://www.wearedevelopers.com/magazine/7-starter-kit-for-job-applications-for-developers) - [Best Companies to Work For in Germany: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/33-best-companies-to-work-for-in-germany-top-25-companies-in-2023) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market)