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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Customer Analytics Analyst II (CRM Analytics) - **Company:** Sprouts Farmers Market - **Location:** Phoenix, AZ, United States - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** Business Analytics Applications, Big Data, Information Engineering, Data Governance, Data Integrity, Data Transformation, Database Development, Google Analytics, Python (Programming Language), Automation of Marketing, Software Reliability Testing, Power BI, SQL Databases, Tableau (Software), Virtualization Technology, Web Analytics, Cloud Platform System, Data Analytics, Data Management, Dynamic Content, Tools for Reporting, Looker Analytics, Databricks - **Published:** May 31, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=d213e35dc21dbb17 ## About the Role Do you have experience in Web analytics reporting?, Do you have a Bachelor's degree?, * Bachelor's degree in STEM, Business, or related field. * 2-5 years of experience in analytics, CRM, or a similar hybrid business/technical role * Strong proficiency in SQL and/or Python; experience working with large datasets in cloud environments (Databricks or similar) * Hands-on experience with building dashboards in Power BI or a comparable BI/visualization platform (Tableau, Looker, etc.). * Solid working knowledge of Braze or a comparable enterprise CRM/marketing automation platform. * Demonstrated experience designing and analyzing A/B and multivariate tests with statistical rigor. * Strong grasp of CRM and lifecycle marketing fundamentals: segmentation, engagement metrics, retention strategy, and channel behavior. * Familiarity with GA4 for cross-channel performance measurement. * Excellent communication skills; ability to translate analytical findings into clear narratives for both technical and non-technical audiences. * Highly detail-oriented with a track record of delivering accurate, high-quality work in a fast-paced environment. * Preferred: * Braze Certified Practitioner or equivalent platform certification. * Background in customer segmentation, lifecycle marketing, or loyalty analytics * Experience supporting cross-functional stakeholders in a retail or CPG environment. * Familiarity with Liquid templating or other dynamic content logic within CRM platforms. ## Description The Customer Analyst II will support CRM strategy through advanced analytics, data modeling, and customer segmentation. This role sits at the intersection of customer behavior, marketing performance, and data analytics, responsible for transforming complex data into actionable insights that improve engagement, retention, and lifetime value. Essential Functions: CRM Analytics & Insights (50%) * Own performance measurement of CRM campaigns across email, SMS, push, and other channels, including engagement, conversion, and revenue attribution * Analyze customer behavior and lifecycle trends to identify opportunities to improve retention, frequency, and lifetime value * Translate complex datasets into clear insights and actionable recommendations for marketing and business stakeholders * Proactively identify trends, anomalies, and opportunities to optimize CRM performance * Support ad hoc analysis requests and present findings to cross-functional partners Customer Segmentation & Targeting (15%) * Design, build, and maintain scalable customer segmentation frameworks to support CRM and broader business initiatives * Develop and manage audience lists using SQL and/or Python for campaign targeting and personalization * Partner with CRM and Data Science teams to operationalize segmentation strategies, including propensity, churn, and LTV-based targeting * Ensure segmentation logic is accurate, documented, and consistently applied across campaigns * Continually refine segmentation strategies based on performance insights and evolving business needs Data Development & Technical Execution (15%) * Write and optimize SQL queries across large, complex datasets (Databricks or similar environments) to support analysis and campaign execution * Utilize Python (or similar tools) for data transformation, analysis, and automation * Develop and maintain dashboards and reporting tools (Power BI or similar) that enable self-service analytics and visibility into CRM performance * Partner with data engineering teams to integrate new data sources and improve data accessibility and reliability Testing & Optimization (15%) * Design and analyze A/B and multivariate tests to evaluate CRM strategies and incrementality * Establish testing frameworks and measurement methodologies to support continuous optimization * Monitor test results and provide recommendations to improve campaign effectiveness Data Quality & Governance (5%) * Validate data accuracy and troubleshoot discrepancies across CRM and analytics datasets * Maintain documentation for segmentation logic, reporting definitions, and analytical methodologies * Partner with cross-functional teams to ensure data integrity and consistent metric definitions, Sprouts Farmers Market offers DailyPay - if you're hired as an eligible employee, you'll be able to transfer the money you've already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don't have to wait for payday to access the money you've already worked for. With DailyPay, you can see how much you've made every day and you can transfer your money any time before payday. You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/. Why Sprouts: Grow with us! If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer's market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts' management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary. Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. 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