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# Prin Web Specialist

- **Company:** THREE POINT SOLUTIONS
- **Location:** Lafayette, CO, United States
- **Salary:** $56,000.0
- **Contract:** Temporary to permanent
- **Skills:** Artificial Intelligence, Data Analysis, Content Analysis, Content Migration, Search Technologies, Web Content
- **Published:** August 21, 2026
- **Apply:** https://www.careerjet.com/jobad/us598c2b30f7d3a7eb1a39ccef8c7851a9

## About the Role

Seeking an experienced Web Content Specialist with strong healthcare/medical technology content experience in a regulated environment. The role focuses on developing and optimizing evidence-based website content using SEO, GEO, and AEO strategies., * Bachelor's degree with relevant experience, or equivalent advanced education/experience as specified.

 * Strong experience writing healthcare, clinical, medical technology, or life sciences content.
 * Experience working in a regulated environment.
 * Advanced long-form and evidence-based content writing skills.
 * Strong knowledge of SEO content strategy and on-page optimization.
 * Working knowledge of GEO and AEO, AI discovery, FAQs, E-E-A-T, and answer-ready content.
 * Experience with medical/legal/regulatory/claims/privacy review processes.
 * Ability to analyze content performance and search data.
 * Excellent communication, collaboration, and stakeholder management skills.
 * Ability to influence cross-functional teams without direct authority., * Experience with website transformation, content migration, or content restructuring.
 * Experience creating content for AI-driven discovery, including FAQs, comparison content, glossaries, and structured answers.
 * Understanding of healthcare buyer journeys and healthcare decision-makers.
 * Experience working with clinical, regulatory, legal, marketing, UX, analytics, SEO, and web production teams.
 * Experience with global website governance and regional/language considerations.
 * Experience with AEM/CMS platforms.

#ZR

## Description

* Develop, refresh, and optimize long-form website content for clinical, product, solution, care-area, and educational topics.
 * Write clear, credible, evidence-based healthcare and medical content for professional audiences.
 * Translate clinical, product, competitive, customer, and business information into customer-focused web content.
 * Apply SEO, GEO, and AEO best practices, including: Keyword & search-intent alignment, Title tags & meta descriptions, Headings & internal linking, FAQs and structured answers, Semantic search & entity signals
 * Manage content through medical, legal, regulatory, claims, brand, and privacy reviews.
 * Partner with SEO, UX, analytics, technology, agency, and web teams.
 * Support CMS/AEM implementation, metadata updates, structured content, and site maintenance.
 * Analyze content KPIs, search insights, user behavior, and testing results to identify optimization opportunities.
 * Ensure content follows global brand, governance, regulatory, and quality standards.
 * Support website transformation, content migration, and restructuring initiatives.


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