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# Senior Manager: Data, AI & Performance Analytics

- **Company:** Cotswold Outdoor
- **Location:** Salisbury, UK
- **Experience:** Expert
- **Salary:** £60,000.0 - £70,000.0
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Application Programming Interfaces (APIs), Artificial Intelligence, Encodings, Extract Transform Load (ETL), Digital Data, Google Analytics, Machine Learning, Power BI, Tag Management, Web Analytics, Cloud Platform System, Google Data Studio, Data Strategy, Adobe, Tealium, Data Management
- **Published:** August 22, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/senior-manager-data-ai-performance-analytics/44779741

## About the Role

AI and Automation, shaping organisational maturity and driving innovation through scalable, data-led solutions.Lead, develop and inspire a high-performing analytics and data science team, fostering a culture of experimentation, excellence and continuous improvement.Drive data literacy across the organisation, enabling better decision-making through insight, experimentation, and effective use of AI and analytics tools.Own digital measurement frameworks, forecasting, attribution, and performance modelling to connect investment with commercial outcomes, revenue and ROI.Enable CRO and optimisation by providing data foundations, experimentation measurement, insight generation, and actionable recommendations to improve customer experience and performance.Lead the Data Science and AI roadmap, delivering automation, predictive analytics, and scalable insight capabilities while partnering with technology teams on future-ready data architecture.Deliver clear, commercially focused
insight, reporting, and dashboards, embedding best practices in governance, tracking, and analytics to support real-time decision-making and maximise impact. We're Looking For a Data Manager Who Has: Strong knowledge of performance analytics and experimentation within eCommerce and digital environments.Experience developing measurement frameworks, attribution models, forecasting, and commercial performance analysis.Knowledge of AI, machine learning, and automation applications across customer, digital, and commercial contexts.Experience with data platforms, ETL processes, APIs, and cloud environments (e.g. GCP).Expertise in digital analytics platforms such as Google Analytics, Adobe Analytics, and Content Square.Experience with BI and visualisation tools such as Power BI, Looker Studio, or MicroStrategy.Knowledge of Tag Management Systems including GTM, Adobe Launch, or Tealium, along with experimentation platforms and optimisation programmes.Proven experience leading

## Description

to working more sustainably. About Us We believe life's better when it's lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive. At our head office, every role helps make those adventures possible. Whether it's shaping our systems, supporting our teams or driving key initiatives, you'll play a vital part in helping people get outside and explore more. We're part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet. Whether it's your first step or your next move, you'll find opportunities to learn, grow, and be part of something bigger. What You'll Be Doing As Senior Manager, Data, AI & Performance Analytics, you will: Define and deliver the Customer & Digital Data, AI and Analytics strategy, building a high-performing capability to drive eCommerce growth and commercial performance.Act as a senior leader across Data, Insight


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