> Markdown version of [/jobs/ext/2190988-paid-social-specialist](https://www.wearedevelopers.com/jobs/ext/2190988-paid-social-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Paid Social Specialist - **Company:** Betway Group - **Location:** London, UK - **Salary:** £50,566.0 - **Contract:** Permanent contract - **Skills:** Universal Mobile Telecommunications Systems, Spreadsheets, Facebook Ads Manager, Tools for Reporting - **Published:** August 23, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5852593702 ## About the Role * Clear, confident communication (written and verbal), and the ability to breakdown complex ideas * Strong organisational skills and the ability to manage multiple projects without dropping the ball * Exceptional attention to detail and a commitment to high-quality work * Adaptability - you stay sharp, productive and positive in fast-moving environments * Experience in paid social media buying or digital performance marketing * Familiarity with Meta Ads Manager and TikTok Ads Manager * Good understanding of key KPIs (CPA, ROAS, CTR, CPM, CVR) * Comfortable working with data, spreadsheets, and reporting tools * Good organisational skills and ability to manage multiple tasks Desirable skills you've got up your sleeve It would be great if you also have some of the following skills: * In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends * Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards * Experience working in fast-paced, performance-focused environments * Basic knowledge of tracking tools (e.g., Meta Pixel, TikTok Pixel, GTM) * Exposure to international campaigns and multiple geographies * Interest in growth marketing and paid user acquisition Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: * Adaptability * Ownership and accountability * Initiating action * Resilience * Team orientation * Integrity * Innovation ## Description * Assist with campaign setup and execution across paid social platforms, including Meta (Facebook & Instagram), TikTok, and other relevant channels * Support ad creative testing, audience testing, and budget pacing following predefined strategies * Monitor campaign performance and flag trends, issues, or opportunities * Compile and maintain campaign reports, dashboards, and performance summaries * Perform basic optimisations (e.g., pausing underperforming ads, adjusting budgets, refreshing creatives) under guidance * Ensure accurate tracking and tagging are in place (pixels, events, UTMs) * Collaborate with creative, tracking, and analytics teams to support campaign success * Stay up to date with platform updates, ad formats, and paid social best practices This list covers your core responsibilities - with plenty of room to stretch, explore and take on new challenges as we grow. ## Related Videos - [I broke the production](https://www.wearedevelopers.com/videos/484-i-broke-the-production) - [Minimising the Carbon Footprint of Workloads](https://www.wearedevelopers.com/videos/1198-minimising-the-carbon-footprint-of-workloads) - [Launching a marketplace on-time: A lesson in taking shortcuts using spreadsheets!](https://www.wearedevelopers.com/videos/477-launching-a-marketplace-on-time-a-lesson-in-taking-shortcuts-using-spreadsheets) - [Winning talents through play - Corporate Gaming with AKEYI](https://www.wearedevelopers.com/videos/1062-winning-talents-through-play-corporate-gaming-with-akeyi) - [From Global Capability Centers to AI-Powered Command Centers](https://www.wearedevelopers.com/videos/100096-from-global-capability-centers-to-ai-powered-command-centers) - [Fighting Fraud with an AI Grandma - Ben Hopkins and Morten Legarth from faith @ VCCP](https://www.wearedevelopers.com/videos/1316-fighting-fraud-with-an-ai-grandma-ben-hopkins-and-morten-legarth-from-faith-vccp) ## Related Articles - [UK Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/326-uk-business-culture-and-etiquette) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Software Engineer Salary London](https://www.wearedevelopers.com/magazine/252-software-engineer-salary-london) - [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025)