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# Sales coaching & excellence (crm) lead

- **Company:** Nutreco N.V.
- **Location:** Amersfoort, Netherlands (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Customer Data Management, Microsoft Dynamics
- **Published:** August 24, 2026
- **Apply:** https://nl.talent.com/redirect?id=601895841964371925&source=vacant&utm_medium=xml&utm_campaign=marketing&utm_product=vacantnew_bulk&oapply=org_v2026-08&puid=edaaaddgddafadd8bdd79ddbedd8addcadafbdd79dda9ddcbdddadd9bdafadd7cdde9ddbbea3addffddgaed2dddgaddgfddgaddgaddg9ddg6ed3gc9bbb9b3bee3ee33def3de93de83de9gddcgddffddd3dee3deagddb3ee33de93deg3ee33ee33deg3ee33ee33ee33ee33ee33ee3&pos=3&xml_batch_generation_id=1c50eca1-a0e8-43ce-8595-6e69f3beea9f&falcon=1&pid=ee7c9c7e60bd&bpid=4d9dabe961aeb80bba28f381ac4bf4e1

## About the Role

* Bachelor's or Master's degree in Business Administration, Marketing, Commercial Management, or related field.
 * 3+ years of experience in CRM management, sales enablement, or commercial excellence.
 * Strong analytical skills with the ability to interpret CRM data and translate insights into actionable strategies.
 * Excellent communication and coaching abilities, with experience delivering training or leadership development programs.
 * Proficiency in Microsoft Dynamics and digital sales tools, preferably with AI (Copilot).
 * Fluency in Dutch and English; affinity with the agricultural business is a plus.

## Description

As Sales Coaching & Excellence (CRM) Lead, you will be the go-to expert for CRM optimization and sales enablement in selected countries. While driving CRM adoption remains a key responsibility, the bigger part of this role is leading a behavioural change across our sales organization. This means coaching sales leaders and enabling them to develop their teams, fostering a culture of continuous improvement and people development. You will lead the implementation and coordination of our Sales (Leadership) Coaching Program, ensuring that leaders at all levels-from regional sales managers to local and ECA specie directors-embrace coaching as a core part of their role.

Your key responsibilities will include:

 * Drive CRM adoption in GB/IRL/Benelux/DK markets, aligning with commercial goals through training, communication, and support.
 * Lead the Sales Leadership Coaching Program, including design, training content, delivery formats, and performance tracking, to upskill leaders and empower teams.
 * Collaborate with sales leaders and marketing, to ensure CRM and coaching initiatives are well-integrated and supported.
 * Analyse dashboard data and confidently explain insights, asking critical questions when needed.
 * Influence and support sales teams in adopting new ways of working, enabling data-driven decisions and increasing sales efficiency.


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