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# Digital Analyst

- **Company:** Harnham
- **Location:** Manchester, UK
- **Salary:** £45,000.0 - £55,000.0
- **Contract:** Temporary contract
- **Skills:** Adobe Analytics, BigQuery, Digital Data, Google Analytics, Power BI, Mixpanel, Application Data, SQL Databases, Web Analytics, Google Tag Manager, Google Data Studio, Data Layers
- **Published:** August 24, 2026
- **Apply:** https://www.reed.co.uk/jobs/digital-analyst/57271346

## About the Role

* Strong hands-on Google Analytics 4 experience.
 * Good experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
 * Proven experience in digital / web analytics.
 * Ability to turn digital behaviour into clear, actionable recommendations.
 * Strong stakeholder management and communication skills.
 * Experience working with product, marketing, acquisition or CRO teams.
 * Good understanding of conversion optimisation and digital customer journeys.
 * Looker Studio experience would be beneficial.
 * Power BI is also relevant.
 * SQL / BigQuery is a nice-to-have rather than essential.
 * Experience with app analytics or digital product analytics would be advantageous.
 * Experience with Mixpanel would be useful.
 * Adobe Analytics experience could also be relevant.

## Description

This is a hands-on Digital Analyst position with a strong focus on GA4, GTM and digital analytics. You will support product teams across a variety of functions, as well as marketing, acquisition and CRO teams. You'll use digital data to identify opportunities, make recommendations and help improve digital experiences and conversion. This is not a pure GTM implementation role; they are looking for a well-rounded Digital Analyst who is comfortable with both tracking and analysis.

You will:

 * Analyse website and app data to identify customer and commercial opportunities.
 * Support product teams with insight that feeds into development roadmaps and optimisation programmes.
 * Work with marketing and acquisition teams to understand digital performance.
 * Support the CRO team with analytics and make recommendations to improve conversion.
 * Identify opportunities for testing and experimentation.
 * Manage and maintain tracking through Google Tag Manager.
 * Work with data layers, tags, triggers and custom variables.
 * Support Google Analytics 4 and wider digital measurement.
 * Identify and troubleshoot tagging and data quality issues.
 * Present insights and recommendations to stakeholders across the business.
 * Work across multiple datasets and projects, prioritising work according to business requirements.


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