> Markdown version of [/jobs/ext/224143-digital-product-owner](https://www.wearedevelopers.com/jobs/ext/224143-digital-product-owner). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Product Owner - **Company:** MAS HVAC, Inc - **Location:** Maple Grove, MN, United States - **Experience:** Experienced - **Salary:** $95,000.0 - $120,000.0 - **Contract:** Permanent contract - **Skills:** Adobe Analytics, A/B Testing, Web Accessibility, Adobe Creative Cloud, Automation of Tests, Content Management Framework, Customer Data Management, Email Production, Google Analytics, Human-Computer Interaction, Automation of Marketing, Performance Tuning, Web Content Accessibility Guidelines, Web Analytics, Web Performance Optimization, Web Usability, WordPress, Figma, Tools for Reporting - **Published:** May 23, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=f6beaa547015a679 ## About the Role Do you have experience in WordPress?, * 4-6 years of experience in digital marketing, product management, UX design, or related roles. * Hands-on experience managing WordPress sites including theme customization, plugin configuration, and performance optimization. * Strong understanding of web design principles, UX best practices, and digital accessibility standards. * Advanced proficiency with WordPress (theme frameworks, page builders, plugin ecosystems). * Strong command of digital analytics platforms (Google Analytics preferred) and UX research tools. * Working knowledge of HTML/CSS for basic troubleshooting and design adjustments. * Familiarity with design tools (Figma, Canva, or Adobe Creative Suite) for wireframing and mockups. * Understanding of SEO, conversion rate optimization, and digital marketing channel performance. * Experience with marketing technology integrations (marketing automation, CRM, email platforms). Preferred: * Experience with WordPress-specific SEO/GEO plugins. * Knowledge of accessibility testing tools and inclusive design principles. * Familiarity with A/B testing and experience optimization platforms. * Understanding of web performance optimization and Core Web Vitals. * Experience managing vendor relationships with WordPress developers or agencies. Key Competencies: * Experience working independently and making UX decisions without dedicated design team support. * Proven ability to work in agile or cross-functional team environments. ## Description We are seeking a strategic Digital Product Owner who bridges the gap between user experience, web design, and digital marketing to drive customer-centric digital products. This role demands a balance of creative vision and analytical rigor, with responsibility for optimizing digital experiences that deliver measurable business outcomes and customer value., Digital Experience Strategy & Ownership * Define and communicate a clear vision for WordPress-based digital products and experiences that align with marketing strategy and business objectives. * Develop and maintain a prioritized product roadmap for digital properties, balancing UX improvements, design enhancements, and marketing performance optimization. * Act as the primary liaison between marketing, design, development, and business stakeholders to translate requirements into viable digital solutions. * Champion customer obsession by integrating user feedback, behavioral insights, and journey mapping into product development decisions. UX & Web Design Leadership (WordPress-Focused) * Lead UX design decisions independently using WordPress capabilities, themes, and plugins to create intuitive, accessible digital experiences. * Implement and maintain design consistency across WordPress properties through established theme frameworks and component libraries. * Conduct usability testing and analyze user interaction data to identify UX/UI performance issues and optimization opportunities. * Apply UX best practices including clear navigation, scannable content, mobile responsiveness, and accessibility standards (WCAG 2.1 AA minimum). * Partner with content strategists to ensure content is findable, digestible, and conversion-focused within WordPress's content management framework. Digital Marketing Integration * Optimize WordPress properties for conversion, engagement, and customer lifecycle progression through data-driven experimentation. * Align web experiences with campaign strategies through WordPress integrations with marketing automation platforms, CRM systems, and analytics tools. * Leverage digital analytics, A/B testing capabilities, and customer data to inform design and functionality decisions. * Coordinate cross-channel digital efforts including SEO optimization, paid media landing pages, email integration, and social media touchpoints. Product Development & Delivery * Facilitate agile release planning including prioritization, scheduling, testing, and change management within WordPress environment. * Translate business requirements into user stories, acceptance criteria, and implementation plans for developers and agencies. * Monitor product performance through KPIs: conversion rates, bounce rates, task completion, user satisfaction, and page load speed. * Evaluate and recommend WordPress plugins, themes, and third-party integrations to extend functionality cost-effectively. ## Related Videos - [Kill Your WordPress. Ship in Minutes. 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