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# Data Analyst - Digital (Customer Insights & Analytics)

- **Company:** M&T Bank
- **Location:** Buffalo, NY, United States
- **Salary:** $94,400.0 - $157,400.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Big Data, Software Documentation, Databases, Data Validation, Data Visualization, Python (Programming Language), Microsoft SQL Server, Power BI, SAS (Software), SQL Databases, Tableau (Software), Snowflake, Data Analytics, Alteryx, Programming Languages
- **Published:** August 27, 2026
- **Apply:** https://www.nexxt.com/job.asp?id=3367078253&tx=JL3933FFP&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

* Bachelor's degree and a minimum of 3 years of related experience, or in lieu of a degree, a combined minimum of 7 years higher education and/ or work experience, including a minimum of 3 years related experience
 * Intermediate SQL, experience querying databases (SQL Server, Snowflake, etc).
 * Experience working in large databases
 * Experience with Business Intelligence/Visualization tools (PowerBI, Tableau), * 1 or more years related work experience in data analysis, bonus if supporting digital product development, operations, or technology organizations.
 * Experience with programming languages such as Python, SAS
 * Experience with reporting automation (PowerBI, Alteryx)
 * Experience with one or more cloud databases.
 * Experience working within an agile environment

## Description

* Experimentation & Measurement - Designing and analyzing tests to optimize customer acquisition for Retail and Business Banking segments.
 * Cross-Channel Analytics & Attribution - Understanding how customers interact across channels and identifying what drives engagement.
 * Digital Journey Analytics - Uncovering insights from web and app behaviors to improve customer experiences.
 * Digital Product Enablement - Partnering with product teams across the development lifecycle to support new feature launches with data and performance measurement.
 * Data Products & Ad-Hoc Analysis - Building dashboards and self-service tools, and delivering quick-turn insights to answer business questions.

The Data Analyst will partner with Digital Product and Technology teams to deliver data products, insights, and scalable reporting solutions that enable data-informed decision-making. This role will support the full digital product lifecycle by measuring performance, monitoring customer engagement, evaluating new features, and providing analytical guidance for both strategic roadmap initiatives and operational priorities., * Explore, mine, and profile data across multiple datasets to gain and interpret insights for use in dashboards, ad-hoc analysis and analytics products.

 * Support digital platform modernization initiatives by designing and validating reporting, dashboards, and tracking solutions for migrations to new platforms and data sources.
 * Collaborate with both technical and non-technical stakeholders to translate business questions into analytical solutions.
 * Support high-quality analytics delivery by conducting data quality checks, collaborating on data model design, and applying best practices for code documentation and storage.
 * Develop business intelligence solutions designed to meet business needs.
 * Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management.
 * Design, implement, maintain, and enhance internal controls to mitigate risk on an ongoing basis. Identify risk-related issues needing escalation to management.
 * Promote an environment that supports belonging and reflects the M&T Bank brand.
 * Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.


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