> Markdown version of [/jobs/ext/2284657-federal-marketing-principal-specialist-hybrid-remote-mclean-va-dc-area](https://www.wearedevelopers.com/jobs/ext/2284657-federal-marketing-principal-specialist-hybrid-remote-mclean-va-dc-area). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Federal Marketing Principal Specialist (Hybrid Remote: McLean, VA/DC Area)

- **Company:** Maximus, Inc.
- **Location:** Topeka, KS, United States
- **Experience:** Expert
- **Contract:** Franchise
- **Skills:** Data Analysis, Salesforce.Com, Marketplace
- **Published:** August 28, 2026
- **Apply:** https://www.kansasworks.com/jobs/13651276

## About the Role

Must have 5-7 years of Marketing experience supporting a Federal Enterprise business in the DoD, Civilian and/or Federal Healthcare space.

-Proficient with Salesforce, or other CRM tools and analytics including AI automation

## Description

The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal marketplace, acquisition processes, budget cycles, and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences.

The Federal Marketing Principal Specialist will translate complex technical capabilities into compelling, mission-relevant messaging and value propositions that resonate with government decision-makers and acquisition stakeholders. This individual will leverage deep knowledge of the federal marketplace, acquisition processes, budget cycles, and emerging industry trends to develop impactful campaigns, sales enablement programs, executive communications, and customer engagement experiences.

Traveling to the corporate headquarters: Tysons, VA on an as needed weekly basis

Essential Duties and Responsibilities:

 - Develop and drive integrated marketing strategies tailored to Defense, National Security and the Space Sector. Strategies will be built annually/quarterly, include demand generation, account-based marketing and pipeline support for key franchise deals.

 - Translate technical capabilities into mission-relevant value propositions for government stakeholders.

 - Monitor Defense and National Security trends, agency priorities, budget cycles and competitive landscape.

 - Responsible for leading the development of sales enablement strategy and client-ready marketing materials, pitch decks, demos, and sales-related support materials, ensuring alignment to marketing objectives and business development outcomes.

 - Responsible for leading the strategy and execution for major defense conferences and industry events, industry days, industry event briefings, roundtables, and other immersive client experiences.

 - Lead the execution and optimization of marketing efforts for the Federal Defense and National Security sector, aligning marketing campaigns to overall business growth objectives and influencing campaign performance.


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Blueprints for Success: Steering a Global Data & AI Architecture](https://www.wearedevelopers.com/videos/1577-blueprints-for-success-steering-a-global-data-ai-architecture)
- [Launching a marketplace on-time: A lesson in taking shortcuts using spreadsheets!](https://www.wearedevelopers.com/videos/477-launching-a-marketplace-on-time-a-lesson-in-taking-shortcuts-using-spreadsheets)
- [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data)
- [How to Monetize Your APIs](https://www.wearedevelopers.com/videos/749-how-to-monetize-your-apis)
- [Single Server, Global Reach: Running a Worldwide Marketplace on Bare Metal in a Cloud-Dominated World](https://www.wearedevelopers.com/videos/1206-single-server-global-reach-running-a-worldwide-marketplace-on-bare-metal-in-a-cloud-dominated-world)

## Related Articles

- [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers)
- [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)
- [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)
- [The Best Job Search Websites of 2025](https://www.wearedevelopers.com/magazine/368-the-best-job-search-websites-of-2025)
- [Best Companies to Work For in Germany: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/33-best-companies-to-work-for-in-germany-top-25-companies-in-2023)
- [Is Software Engineering Over-Saturated?](https://www.wearedevelopers.com/magazine/418-is-software-engineering-over-saturated)