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# CRM Specialist

- **Company:** Forward Role Recruitment
- **Location:** London, UK (Remote available)
- **Salary:** £40,000.0 - £45,000.0
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Klaviyo Email and SMS Marketing
- **Published:** August 29, 2026
- **Apply:** https://www.forwardrole.com/jobs/177973crmspecialist/#apply-now

## About the Role

* CRM/lifecycle experience within a consumer, ecommerce or subscription business.
 * Strong technical CRM skills, including automation, segmentation and behavioural targeting.
 * Analytical and commercially minded, able to turn data into clear actions and recommendations.
 * Hands-on Klaviyo or similar CRM experience, with exposure to building a strategy from the ground up.
 * Strong cross-functional collaborator, with an understanding of subscription economics; luxury/off-price or startup experience is a bonus.

## Description

Build and deliver the CRM retention and lifecycle strategy, using customer data to drive personalised journeys, engagement and long-term value. Working cross-functionally, you'll shape segmentation, incentives and communications as the strategy develops., * Own CRM & lifecycle strategy across email, push and in-app, building journeys from onboarding to reactivation.

 * Drive retention & membership growth, reducing churn, improving renewals and increasing revenue per member.
 * Lead personalisation & segmentation, using customer behaviour and data to deliver relevant communications.
 * Own CRM performance & analytics, including cohort analysis, LTV, retention KPIs and identifying opportunities for incremental growth.
 * Work cross-functionally with Commercial, Buying, Merchandising and Finance to align CRM activity with wider business priorities.


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