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# Paid Media Analyst | The Points Guy

- **Company:** Red Ventures
- **Location:** New York, NY, United States (Remote available)
- **Experience:** Starter
- **Salary:** $100,000.0 - $120,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Google AdWords, Data Transformation, Data Visualization, Multivariate Testing, Standard Sql, SQL Databases, Google Tag Manager, Google Search, Large Language Models, Databricks
- **Published:** August 29, 2026
- **Apply:** https://www.careerjet.com/job/usc5207cdcfa3c771a986d373bf7f3cc5c/eaa

## About the Role

* 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs.
 * Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus.
 * Strong analytical and data-driven mindset with a focus on performance marketing and growth economics.
 * Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps.
 * Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus.
 * Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve.
 * Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space.
 * Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders.

## Description

The Points Guy is seeking an experienced and analytically rigorous Paid Media Analyst to help drive acquisition goals within the Finserv and Travel sectors. This role will focus on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You'll optimize campaigns to drive growth, communicate insights to internal stakeholders, and dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. This role offers the opportunity to collaborate cross-functionally with experts in the travel industry and own testing roadmaps that drive business impact and long-term growth.
For The Points Guy website click . Curious how The Points Guy fits into Red Ventures? Click .
What You'll Do:

 * Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
 * Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
 * Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders.
 * Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
 * Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
 * Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness.
 * Collaborate cross-functionally with other business teams to optimize the end-to-end user journey-from impression to conversion., Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
If you are based in California, we encourage you to read this important information for California residents linked .
#TPG
#LI-AF1
At Red Ventures, we believe in real human connection. That's why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like "redventurescareer.com." We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com- if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you've been targeted, feel free to report it to your local authorities. Stay safe out there!
Click here for more details regarding the employee privacy policy:
Questions about this Privacy Notice can be directed to . Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team., Do you want your voice heard and your actions to count? Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), one of the world's leading financial groups. Across …

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