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# Federal Marketing Principal Specialist (Hybrid Remote: McLean, VA/DC Area)

- **Company:** Maximus, Inc.
- **Location:** Frankfort, KY, United States
- **Experience:** Expert
- **Salary:** $125,000.0 - $145,000.0
- **Contract:** Franchise
- **Skills:** Data Analysis, Salesforce.Com, Marketplace
- **Published:** August 29, 2026
- **Apply:** https://www.businessworkforce.com/job.asp?id=3369509226&tx=UT545TYI&pt=1&aff=0B19D771-A501-4A5E-8338-2A822B784D54&utm_source=Job%20Feed&utm_medium=textkernel&utm_campaign=DE&utm_term=0B19D771-A501-4A5E-8338-2A822B784D54

## About the Role

Must have 5-7 years of Marketing experience supporting a Federal Enterprise business in the DoD, Civilian and/or Federal Healthcare space.

-Proficient with Salesforce, or other CRM tools and analytics including AI automation platforms.

-Experience managing enterprise marketing campaign budgets and tactics, along with tracking ROI across multi-channel campaigns.

Minimum Requirements

'- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.

 * Strong understanding of Fed acquisition process, DOD structure and mission priorities, excellent writing and storytelling, project management, data driven decision making and collaboration required.

## Description

* Develop and drive integrated marketing strategies tailored to Defense, National Security and the Space Sector. Strategies will be built annually/quarterly, include demand generation, account-based marketing and pipeline support for key franchise deals.
 * Translate technical capabilities into mission-relevant value propositions for government stakeholders.
 * Monitor Defense and National Security trends, agency priorities, budget cycles and competitive landscape.
 * Responsible for leading the development of sales enablement strategy and client-ready marketing materials, pitch decks, demos, and sales-related support materials, ensuring alignment to marketing objectives and business development outcomes.
 * Responsible for leading the strategy and execution for major defense conferences and industry events, industry days, industry event briefings, roundtables, and other immersive client experiences.
 * Lead the execution and optimization of marketing efforts for the Federal Defense and National Security sector, aligning marketing campaigns to overall business growth objectives and influencing campaign performance.


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