> Markdown version of [/jobs/ext/2295269-vp-of-commercialization-go-enterprise](https://www.wearedevelopers.com/jobs/ext/2295269-vp-of-commercialization-go-enterprise). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # VP of Commercialization, GO Enterprise - **Company:** S.A. Creative Concrete, L.P. - **Location:** Boston, MA, United States - **Experience:** Expert - **Salary:** $120,000.0 - $202,500.0 - **Contract:** Permanent contract - **Skills:** Application Programming Interfaces (APIs), Artificial Intelligence, Machine Learning, BIG-IP Global Traffic Manager (GTM) - **Published:** August 29, 2026 - **Apply:** https://www.careerjet.com/job/us4704e44c5fd2e9b55952eb2ecc0783a5/eaa ## About the Role 15+ years in digital advertising, ad tech, or commerce media, with significant time spent in DSP/platform commercialization, GTM, or product marketing/strategy. Proven track record owning commercialization for a complex, multi-channel platform from early stages through global scale. Deep experience working with clients; credibility with C-level and SVP-level stakeholders on both tech and commercial topics. Demonstrated success designing and implementing pricing, packaging, and margin models. Skills & competencies Strategic thinker with strong market sensing; synthesizes client, competitor, and internal signals into clear choices. Strong commercial acumen; comfortable with unit economics, take rates, partner shares, and cost-to-serve. Exceptional storyteller and communicator; makes complex technical and commercial topics simple. Highly cross-functional leader; aligns Product, Engineering, GTM, Sales, Marketing, Finance, Ops, and Legal. Thrives in ambiguity; builds structure, governance, and operating models from scratch. Education Bachelor's degree required; MBA or equivalent graduate degree a plus (or equivalent practical experience). ## Description The VP of Commercialization, GO Enterprise is responsible for turning our GO Enterprise product into a scaled, global business: defining the commercialization strategy, packaging & pricing, go-to-market, and operating model that make GO Enterprise the default agentic planning and activation platform for agencies and the retailers and large brands they serve with traditional DSP products. This leader will own the commercial strategy & execution for GO Enterprise & shape the product & packaging story in close partnership with Product, R&D, and GTM teams. They will also lead a cross functional "tiger team" to drive product from idea-to-cash., 1. Strategy & positioning Define and continually refine GO Enterprise's market positioning & narrative Translate Criteo's broader performance and commerce vision into segment-specific value propositions for our clients Set clear segment guardrails & eligibility rules 2. Commercialization, pricing & packaging Own the commercial model for GO Enterprise working with Finance, Legal, and Operations and ensure alignment between pricing, billing flows & finance systems. Design packaging & SKUs across our client base. 3. Go-to-market & sales enablement Partner with GTM to shape the GTM plan from early design partners through scaled commercial availability. Partner with sales leadership to define account selection & targeting by segment and region. 4. Product partnership & roadmap influence Act as the commercial voice into Product - codify segment needs, competitive gaps, and commercialization blockers into roadmap input and prioritization. Partner with Product and Engineering on API/MCP surfaces, agent ready workflows, and retailer/agency economics, ensuring they support scalable commercialization. Ensure GO Enterprise is agent-ready by design (API scope, documentation, developer portal expectations) Pressure-test major roadmap bets with design partners before broad rollout. 5. Market development, design partners & ecosystem Serve as executive sponsor for key design partners across our target clients Build senior-level relationships with clients & partners, and turn early tests into referenceable proof points and case studies with Marketing & Comms (tentpole moments), Business Architect, VP Boston, MA Reports to: Head of Business Architecture, State Street Investment Management Who We Are Looking For Are you energized by working in a cros… + 20 days ago, Who we are looking for The AI Security Architect is a hands-on technical role responsible for designing, implementing, and reviewing security controls for AI, machine learning, a… + 7 days ago ## Related Videos - [Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work](https://www.wearedevelopers.com/videos/100244-marketing-x-product-how-we-stopped-gaslighting-each-other-and-built-ai-products-that-actually-work) - [WeAreDevelopers LIVE – Web Scraping, Agents, Actors and more](https://www.wearedevelopers.com/videos/1764-wearedevelopers-live-web-scraping-agents-actors-and-more) - [Edit Your Future: Queerverse Radical AI](https://www.wearedevelopers.com/videos/909-edit-your-future-queerverse-radical-ai) - [Introduction to Azure Machine Learning](https://www.wearedevelopers.com/videos/368-introduction-to-azure-machine-learning) - [ Your Code Is the Sales Team Now](https://www.wearedevelopers.com/videos/100327-your-code-is-the-sales-team-now) - [AI is dead, long live AK](https://www.wearedevelopers.com/videos/1093-ai-is-dead-long-live-ak) ## Related Articles - [E-Commerce in the Agentic Age: When "Buy" Becomes a Function Call](https://www.wearedevelopers.com/magazine/750-e-commerce-in-the-agentic-age-when-buy-becomes-a-function-call) - [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere) - [Everything a Developer Needs to Know About MCP with Neo4j](https://www.wearedevelopers.com/magazine/604-everything-a-developer-needs-to-know-about-mcp-with-neo4j) - [How To Use ChatGPT To Make Money](https://www.wearedevelopers.com/magazine/354-how-to-use-chatgpt-to-make-money) - [Why and How to Sponsor Developer Events](https://www.wearedevelopers.com/magazine/686-why-and-how-to-sponsor-developer-events) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift)