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# User Acquisition Specialist

- **Company:** Air Apps
- **Location:** Amsterdam, Netherlands
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Google AdWords, Data Analysis, Google Analytics, Tools for Reporting
- **Published:** August 30, 2026
- **Apply:** https://www.careerjet.nl/job/nl02dd12a9d23a9f796df37b9cf31fe8ee/eaa

## About the Role

Bachelor's degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.

## Description

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels-including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts., Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.


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