> Markdown version of [/jobs/ext/2301017-working-student-werkstudent-sap-sales-demand-generation](https://www.wearedevelopers.com/jobs/ext/2301017-working-student-werkstudent-sap-sales-demand-generation). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Working Student / Werkstudent SAP Sales & Demand Generation - **Company:** Nagarro's Global Sap - **Location:** Heidelberg, Germany - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, SAP (Applications), SAP Sales and Distribution - **Published:** August 30, 2026 - **Apply:** https://www.careerjet.de/jobad/deeb6a3fe7e9902a3829cb0d138e5ba78e ## About the Role * You are currently enrolled at a university or college. Your specific field of study matters less to us than your interest in Sales, Tech and Business. * Fluent German skills (minimum C1 level) are essential for this role, as you will communicate directly with German-speaking customers and prospects. * You enjoy communicating and feel comfortable approaching new people. * You work independently, take ownership and are willing to contribute your own ideas. * You are curious about technology and interested in how AI and modern tools are changing the way we sell. * A "no" does not discourage you - you are willing to learn, adapt and try again. * Previous experience in Sales, Business Development, SAP or B2B environments is a plus, but not a requirement. ## Description As a Working Student in SAP Sales & Demand Generation, you will be part of our end-to-end sales process - from identifying potential customers and generating demand to qualifying leads and developing real sales opportunities. Du möchtest im Studium nicht nur theoretisch lernen, wie Sales funktioniert, sondern echte Einblicke in den gesamten Vertriebsprozess bekommen? Dann bist du bei uns richtig. Als Werkstudent:in in unserem SAP Sales Team arbeitest du nicht nur im Hintergrund, sondern bist Teil unseres End-to-End-Sales-Prozesses - von der Identifikation potenzieller Kunden über Demand Generation und Qualifizierung bis hin zur Entwicklung echter Opportunities. An unseren Standorten Freiburg oder Kronberg suchen wir ab sofort Werkstudenten (f/m/d) im Bereich SAP Sales & Demand Generation, * Research potential customers, markets and relevant decision-makers to identify new business opportunities. * Support lead generation and qualification and help turn initial contacts into potential opportunities. * Contribute to outbound activities across LinkedIn, email and other relevant channels. * Develop and test Sales and Demand Generation campaigns together with the team. * Use modern AI, data and sales tools to make our sales activities smarter and more efficient. * Support events, go-to-market initiatives and other customer acquisition activities. * Gain exposure to the entire sales cycle and learn how an initial contact develops into an opportunity and ultimately a deal. ___ * Du recherchierst potenzielle Kunden, Märkte und relevante Ansprechpartner:innen und identifizierst neue Sales Opportunities. * Du unterstützt bei der Lead Generation und Qualifizierung und hilfst uns dabei, aus ersten Kontakten echte Geschäftsmöglichkeiten zu entwickeln. * Du gestaltest unsere Outbound-Aktivitäten über LinkedIn, E-Mail und weitere Kanäle aktiv mit. * Du entwickelst gemeinsam mit dem Team Sales- und Demand-Generation-Kampagnen und bringst eigene Ideen ein. * Du arbeitest mit modernen AI-, Data- und Sales-Tools und lernst, wie Technologie einen effizienten Sales-Prozess unterstützt. * Du unterstützt bei Events, Go-to-Market-Aktivitäten und weiteren Maßnahmen zur Kundengewinnung. * Du erhältst Einblick in den gesamten Sales Cycle und erlebst, wie aus einem ersten Kontakt Schritt für Schritt eine Opportunity und schließlich ein Deal entsteht., This is not a working student role where you spend months watching from the sidelines. You will become part of a modern SAP Sales team and contribute to real topics, campaigns and opportunities. Expect short decision paths, modern tools, room for your own ideas and the opportunity to take on responsibility. Along the way, you will build practical skills in Demand Generation, Business Development, AI-powered Sales and B2B communication - skills that will stay relevant long after your working student role. SAP. AI. Sales. One Team. Sounds like you? We would love to meet you. ____ Das erwartet dich Bei uns bekommst du keinen Werkstudentenjob, bei dem du monatelang nur zuschaust. Du wirst Teil eines modernen SAP Sales Teams und arbeitest an echten Themen und Opportunities mit. Dich erwarten kurze Entscheidungswege, moderne Tools, Raum für eigene Ideen und die Möglichkeit, Verantwortung zu übernehmen. Dabei lernst du nicht nur SAP Sales kennen, sondern entwickelst Skills in Demand Generation, Business Development, AI-gestütztem Vertrieb und B2B-Kommunikation, die weit über deinen Werkstudentenjob hinaus relevant sind. SAP. AI. Sales. One Team. Klingt nach dir? 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