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# Digital Analytics Specialist: GTM/GA4 & Firebase (Hybrid)

- **Company:** Salt Search Ltd.
- **Location:** Greater London, UK
- **Experience:** Starter
- **Contract:** Permanent contract
- **Skills:** BigQuery, Data Auditing, Data Integrity, Software Debugging, Google Analytics, Mobile Application Software, Mobile Analytics, Web Analytics, Firebase, Data Layers
- **Published:** August 30, 2026
- **Apply:** https://www.collegerecruiter.com/job/2815413132-digital-analytics-specialist-gtmga4--firebase-hybrid

## About the Role

1-3 years (Mid-level focus), * Hands-on Technical Skills: Proven experience implementing GTM and GA4. Familiarity with Firebase and BigQuery is highly preferred.

 * Stakeholder Management: You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently.
 * Detail Orientation: A "leave no stone unturned" approach to debugging and data auditing.
 * Adaptability: Comfortable working in a fast-paced, multi-brand environment with shifting priorities.

## Description

We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group. This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties. You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands., * Cross-Functional Collaboration: Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements.

 * Mobile App Excellence: Drive mobile analytics using Firebase and GA4, ensuring consistent tracking across the entire customer journey.
 * Data Integrity: Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance.
 * Governance: Maintain technical documentation and data layer specifications to standardize practices across multiple business units.


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