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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Specialist - **Company:** Years - **Location:** Nottingham, UK - **Salary:** £35,000.0 - £40,000.0 - **Contract:** Permanent contract - **Skills:** HTML, Cascading Style Sheets (CSS), Shopify, Klaviyo Email and SMS Marketing, Performance Monitor - **Published:** August 30, 2026 - **Apply:** https://www.collegerecruiter.com/job/2815375423-crm-specialist ## About the Role * Solid hands-on Klaviyo experience, you know the platform well and can build and troubleshoot flows independently * Experience in subscription eCommerce, ideally DTC * Hands-on experience with Shopify and Recharge * A strong grasp of lifecycle marketing: segmentation, automation logic, and how CRM connects to LTV * Comfort with performance data, open rate, CTR, CVR, revenue per recipient, churn, LTV, and cohort retention are your regular vocabulary * Experience running campaigns across WhatsApp as well as email * The ability to write, design, and build emails that look great, read well, and convert Nice to have: * Basic HTML/CSS for email editing * Experience with SMS platforms * Experience running direct mail campaigns and flows * Knowledge of email deliverability best practices * Experience running structured experimentation programmes ## Description As our office-based CRM Specialist at our Nottingham HQ, you'll be the engine behind our lifecycle marketing: building, running, and optimising the flows and campaigns that keep our subscribers engaged and loyal for longer. You'll work hands-on across email, SMS, WhatsApp, and direct mail, writing, designing, building, and sending, while using data to continuously improve what you do. You'll report into our Digital Lead, sitting at the heart of our retention operation. The best person for this role will be curious, creative, and able to take an idea and run with it, someone whose copy and design instincts are as strong as their technical execution. What You'll Own * The full CRM calendar: planning and delivering weekly campaigns across email, SMS, WhatsApp, and direct mail, aligned to trading and marketing goals * Lifecycle automation: building and continuously optimising flows for abandon quiz, abandon checkout, trial onboarding, ongoing customer nurture, and cancellation * Subscription CRM strategy: bringing ideas and fresh thinking to how we communicate with subscribers, with the opportunity to take on more strategic ownership as you grow into the role * Email design and build: creating campaigns directly in Klaviyo, no handoffs, you're hands-on in the platform * Testing and experimentation: running structured A/B and hold-out tests across subject lines, creative, messaging, offers, and send times, measuring impact on cohort retention and sharing what you learn * Segmentation and personalisation: using data to make every communication feel relevant and timely * Performance reporting: tracking and sharing results on revenue, retention, engagement, and deliverability, and using those insights to keep improving * Compliance: ensuring everything we send meets GDPR best practice and deliverability standards ## Related Videos - [WeAreDevelopers LIVE - Markdown, Liquid and Checkouts](https://www.wearedevelopers.com/videos/1814-wearedevelopers-live-markdown-liquid-and-checkouts) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [Automate everything via NodeJS and Puppeteer](https://www.wearedevelopers.com/videos/322-automate-everything-via-nodejs-and-puppeteer) - [Coffee with Developers](https://www.wearedevelopers.com/videos/354-coffee-with-developers) - [From Doubt to Confidence: How Sentry Uses Verdaccio to Bulletproof SDK Releases](https://www.wearedevelopers.com/videos/739-from-doubt-to-confidence-how-sentry-uses-verdaccio-to-bulletproof-sdk-releases) - [Teini - an extremely small webshop leveraging awesome and free tech](https://www.wearedevelopers.com/videos/286-teini-an-extremely-small-webshop-leveraging-awesome-and-free-tech) ## Related Articles - [Upgrading from SMS: What Devs Should Know About WhatsApp and RCS](https://www.wearedevelopers.com/magazine/580-upgrading-from-sms-what-devs-should-know-about-whatsapp-and-rcs) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe) - [15 Newsletters Developers Should be Reading](https://www.wearedevelopers.com/magazine/293-15-newsletters-developers-should-be-reading)