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# CRM Specialist (Braze Expert)

- **Company:** Ten Lifestyle Group
- **Location:** Greater London, UK (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** HTML, A/B Testing, Data Integration, Real Time Data
- **Published:** August 30, 2026
- **Apply:** https://www.collegerecruiter.com/job/2815407161-crm-specialist-braze-expert

## About the Role

* Minimum of 2 years of hands-on experience in CRM and email marketing with successful campaign design for customer engagement and retention.
 * Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
 * Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
 * Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
 * Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
 * Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
 * Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

## Description

* Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
 * Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.

Enhance Personalisation Through Automation

 * Design intelligent, scalable, and adaptive customer journeys using Braze features (Canvas, Liquid, segmentation, and more).
 * Utilize real-time data to ensure messages reach the right audience at the perfect moment through the appropriate channel.

Lead Reporting & Optimisation Efforts

 * Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
 * Transform data into practical insights-consistently test, learn, and refine strategies to enhance outcomes.
 * Provide transparent reporting on the CRM's influence throughout the customer journey, from engagement to retention.

Become the Braze Champion

 * Serve as the primary Braze authority within our organisation, maximizing the benefits of the platform.
 * Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.


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