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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Lead Insight Analyst - **Company:** The Reward - **Location:** Greater London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Business Analytics Applications, Big Data, Power BI, Tableau (Software), Looker Analytics - **Published:** August 30, 2026 - **Apply:** https://www.collegerecruiter.com/job/2815116377-lead-insight-analyst ## About the Role * 6+ years' experience in retail, loyalty, marketing effectiveness or commercial insights. * Proven track record of leading complex analytical initiatives that influence commercial strategy and revenue outcomes. * Experience owning high-value sectors, portfolios, or revenue-critical workstreams. * Demonstrated ability to operate as a trusted analytical partner to senior Commercial and Marketing stakeholders. Analytical & Technical Capability * Strong SQL capability and confidence interrogating complex, large-scale datasets. * Advanced analytical thinking with the ability to connect customer behaviour, media performance and revenue drivers. * Experience integrating multiple data sources to form cohesive, commercially relevant insight. * Comfortable applying statistical reasoning and structured experimentation principles. * Proficiency in BI and visualisation tools (e.g. Tableau, Power BI, Looker) to communicate complex findings clearly. * Uses AI and analytical tools to strengthen commercial insight, identify growth opportunities and enhance decision-making across the vertical. Commercial & Strategic Capability * Strong commercial mindset with ability to prioritise analysis based on revenue impact. * Proven ability to translate insight into clear strategic recommendations. * Experience contributing to performance reviews, forecasting interpretation, or revenue optimisation discussions. * Confident influencing and challenging stakeholders constructively using evidence. * Demonstrates ownership of vertical-level performance and accountability for revenue outcomes. * Applies and embeds agreed methodologies across the vertical. * Manages and develops Senior and Insight Analysts. * Operates with autonomy, judgement and commercial awareness. * Proactively identifies risks and growth opportunities. * Company holiday: 3 additional days off between Christmas & New Years * Ability to buy and sell holiday days as well as the ability to bank days (tenure dependant) ## Description The Lead Insight Analyst leads insight delivery and commercial performance across a defined Commerce Media vertical. This role works closely with Commercial teams and retailers to turn customer, campaign and revenue insight into clear activation plans that support growth, protect performance and identify new revenue opportunities. Alongside owning insight for a strategic sector, the Lead sets quality standards across the vertical, develops Analysts and Senior Analysts, and ensures insight is used to make better commercial decisions., Vertical & Sector Revenue Leadership * Own the insight agenda across the vertical, aligned to commercial growth priorities. * Directly lead analytics for aligned sector within the vertical. * Take accountability for identifying revenue risks and growth opportunities within that sector. * Ensure performance, engagement, and revenue outcomes are actively monitored and optimised. * Work alongside Commercial teams to proactively identify new retailer opportunities. * Lead revenue performance reviews across the vertical and priority sector. * Shape optimisation plans with Commercial and Marketing partners. * Support forecasting interpretation and improvement discussions Measurement & Framework Direction * Embed agreed analytical and measurement frameworks across the vertical. * Improve how frameworks are applied to complex retailer and sector challenges. * Identify where existing approaches are unclear, inconsistent or not fit for purpose. * Feed practical requirements and improvement opportunities into the Senior Lead and/or Head of Insights. * Ensure measurement outputs are commercially useful, consistent and clearly understood by Commercial teams and clients. Strategic Stakeholder Influence * Act as an extension of the Commercial team, contributing to retailer strategy, account planning and growth conversations. * Lead insight input in high-value pitch and performance conversations. * Influence investment and engagement strategy within the aligned sector. * Position insight as a driver of revenue growth and competitive advantage. ## Related Videos - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [AI PowerPlay: Building High-Impact Teams & Transformative Solutions](https://www.wearedevelopers.com/videos/1005-ai-powerplay-building-high-impact-teams-transformative-solutions) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Software Engineer Salary London](https://www.wearedevelopers.com/magazine/252-software-engineer-salary-london) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [IT Salaries in UK](https://www.wearedevelopers.com/magazine/288-it-salaries-in-uk)