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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Analyst - **Company:** Transform - **Location:** Greater London, UK - **Contract:** Permanent contract - **Skills:** A/B Testing, Artificial Intelligence, Data Infrastructure, Google Analytics, Knowledge Management, Power BI, Mixpanel, Standard Sql, SQL Databases, Tableau (Software), Unstructured Data, Google Tag Manager, Information Technology, Heap (Data Structure), Looker Analytics - **Published:** August 30, 2026 - **Apply:** https://www.collegerecruiter.com/job/2815363211-digital-analyst ## About the Role * Good hands-on analytics experience across digital and/or product disciplines, with evidence of working across multiple data sources and client or stakeholder environments * Strong experience of Google Analytics (GA4) and Google Tag Manager for digital measurement and tracking experience or equivalent also considered * Confident SQL skills able to independently query, extract and shape large, unstructured datasets without relying on a data engineer for routine requests * Excellent business problem-solving skills a track record of developing creative analytical solutions and telling a clear, convincing story with data that drives commercial decisions * Strong communication and presentation skills able to translate analytical findings clearly for both technical and non-technical audiences, from engineering teams to senior stakeholders * Structured and methodical working practices rigorous about QA, documentation and reproducibility; picks up new tools, data environments and analytical contexts quickly * Understanding of commercial context able to connect analytical outputs to business value, and frame recommendations in terms of impact rather than just insight * Collaborative team player good interpersonal skills, comfortable supporting colleagues with QA and peer review, and willing to share knowledge openly within the analytics team * AI curious and ready to embrace opportunities * A growth mindset, * Degree in a numerical or analytical discipline (e.g. Mathematics, Statistics, Economics, Computer Science, Engineering) or equivalent practical experience * Experience applying advanced analytics methodologies such as experimentation (A/B testing), forecasting solve business problems * Experience with product analytics platforms such as Amplitude, Mixpanel or Heap, including funnel analysis, cohort analysis and retention modelling * Experience of implementing CMP tools such as OneTrust, Cookiebot ## Description * Use Google Analytics (GA4) and Google Tag Manager to support digital analytics queries, including setting up and validating event tracking across web and product surfaces * Perform ad-hoc data extractions and analysis across digital and product data sources using SQL, building analysis-ready tables that answer client and internal queries at pace * Analyse product usage data feature adoption, user journeys, retention and churn signals * Connect digital acquisition data to product engagement metrics, building the analytical thread from first touchpoint through to long-term user value * Support BI and reporting deliverables building and maintaining dashboards in Looker, Tableau or Power BI that serve both digital and product stakeholders * Design and evaluate A/B tests and experiments across digital and product surfaces, bringing statistical rigour to decisions that are currently made on instinct * Work collaboratively within the analytics team supporting QA of code and analysis outputs, sharing knowledge, and contributing to a culture of high analytical standards * Contribute to the team's knowledge management infrastructure, including documentation of analytical approaches and outputs in shared systems ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Modern Data Architectures need Software Engineering](https://www.wearedevelopers.com/videos/1030-modern-data-architectures-need-software-engineering) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Software Engineer Salary London](https://www.wearedevelopers.com/magazine/252-software-engineer-salary-london)