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# Demand Generation Principal - Money Solutions

- **Company:** Intuit Inc.
- **Location:** San Diego, CA, United States
- **Experience:** Expert
- **Salary:** $205,000.0 - $277,500.0
- **Contract:** Permanent contract
- **Skills:** Automation of Marketing, Alwayson
- **Published:** August 30, 2026
- **Apply:** https://dejobs.org/x/x/AF7EFFC3273C44EAB3BE91F91BCB8780/job/

## About the Role

* 10+ years of B2B demand generation, lifecycle, or growth marketing experience, with meaningful exposure to fintech, payments, lending, or embedded finance products.
 * Deep fluency in install-base and product-led growth motions: propensity-based targeting, in-product marketing, lifecycle triggers, and offer design.
 * Understanding of the compliance and regulatory considerations inherent in marketing financial products (payments, lending, card), and experience partnering with legal/compliance teams.
 * Command of full-funnel campaign design and the demand gen stack - marketing automation, CRM, paid media, webinars, and email - with strong attribution discipline.
 * A data-first operating style: you segment on usage and financial signals, test relentlessly, and defend investment with pipeline and attach-rate math.
 * Principal-level influence: experience aligning product marketing, product growth, sales, and risk partners around a shared expansion motion.
 * Strong grasp of the mid-market finance buyer (CFO, controller, AP/AR leaders) and their cash-flow, payment, and capital pain points.

## Description

* Own demand generation strategy and pipeline targets for the Money portfolio - Bill Pay, Payments, Capital/Lending, and IBCC - in the mid-market segment, spanning install-base expansion and new-customer acquisition.
 * Build always-on install-base programs that use product and financial signals to surface the right money product to the right customer at the right moment - across in-product, lifecycle, and sales-assisted channels.
 * Design cross-audience acquisition campaigns that lead with money-movement pain points - slow receivables, manual AP, access to capital, spend control - to bring net-new mid-market customers to Intuit.
 * Partner with product marketing and product growth teams to align offers, in-product placements, and campaign narratives into one coherent adoption journey per product line.
 * Coordinate with sales and customer success on high-propensity target lists, sequenced plays, and clean handoffs for sales-assisted money products like Capital and IBCC.
 * Work with legal, risk, and compliance partners to ensure campaigns for regulated products are accurate, compliant, and still compelling.
 * Activate money campaigns through the Regional Marketing field team at the pod level, supplying plays, content, and target accounts.
 * Own the measurement framework - attach rates, expansion and new-logo pipeline, campaign ROI, and cohort behavior - and use it to reallocate investment to what works.


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