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# Manager, Digital Testing & Optimisation

- **Company:** Coach
- **Location:** Greater London, UK (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, A/B Testing, Data Analysis, Google Analytics, Multivariate Testing, Usage Analysis, Data Analytics, Optimizely
- **Published:** August 30, 2026
- **Apply:** https://www.collegerecruiter.com/job/2815470819-manager-digital-testing--optimisation

## About the Role

* 4-6+ years' experience in Digital Optimisation, CRO, Ecommerce, Product Analytics or a related field
 * Proven experience managing A/B and multivariate testing programmes
 * Hands-on experience with Optimizely or a comparable A/B testing and optimisation platform is required
 * Strong understanding of ecommerce metrics and customer journey optimisation
 * Experience using analytics and optimisation platforms such as Google Analytics 4, Contentsquare, Quantum Metrics, Adobe Analytics or similar
 * Experience working with personalisation and experimentation platforms such as Optimizely, Dynamic Yield, or similar solutions would be advantageous
 * Strong analytical skills with the ability to translate data into actionable business recommendations
 * Experience working within a fast-paced ecommerce environment
 * Excellent communication and stakeholder management skills
 * Ability to manage multiple projects and priorities simultaneously

## Description

We are seeking a commercially minded and data-driven Digital Testing & Optimisation Manager to lead our experimentation and conversion rate optimisation programme across our Coach digital channel. This role will be responsible for identifying opportunities to improve customer experience, bounce rate, add to cart, checkout completion, conversion, engagement and sales through a structured testing roadmap and insight-led optimisation strategy., * Work with the Digital Analyst to identify areas of friction within the customer journey and recommend improvements.

 * Analyse user behaviour, conversion funnels and site performance to uncover optimisation opportunities.
 * Improve key metrics including bounce rate, conversion rate, add-to-bag rate, checkout completion, average order value and customer engagement to drive growth

Execute and Measure Experiments

 * Design, implement and evaluate A/B, multivariate and personalisation tests
 * Define success metrics and statistical requirements for each experiment
 * Monitor test performance and provide clear recommendations based on results
 * Build a library of test learnings to inform future optimisation initiatives, * Utilise tools such as Google Analytics, Quantum Metric and other behavioural analytics platforms to understand customer interactions
 * Analyse heatmaps, session replays, click behaviour and user journeys to identify opportunities for enhancement
 * Partner with Analytics teams to create meaningful reporting and performance dashboards

Stakeholder Management & Collaboration

 * Work closely with Ecommerce, UX, Product, CRM and Technology teams globally to identify optimisation opportunities
 * Influence stakeholders through data-driven recommendations and clear business cases
 * Present insights, test results and optimisation opportunities to senior leadership teams

Personalisation & Innovation

 * Support the development of personalisation strategies to deliver more relevant customer experiences
 * Stay current with industry trends, emerging technologies and best practices in experimentation and CRO
 * Evaluate and pilot new tools and capabilities that enhance testing effectiveness and customer experience, Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.


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