> Markdown version of [/jobs/ext/2310778-principal-worldwide-gtm-specialist-genai-bedrock-data-ai-gtm](https://www.wearedevelopers.com/jobs/ext/2310778-principal-worldwide-gtm-specialist-genai-bedrock-data-ai-gtm). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Principal Worldwide GTM Specialist - GenAI, Bedrock, Data & AI GTM

- **Company:** Amazon.com, Inc.
- **Location:** Seattle, WA, United States
- **Experience:** Experienced
- **Salary:** $96,600.0 - $160,000.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Amazon Web Services, Data Analysis, Cloud Computing, Databases, Internet Hosting Service, Enterprise Software Applications, Cloud Platform System, Generative AI
- **Published:** August 30, 2026
- **Apply:** https://www.careerjet.com/job/use799d9dd52d1baf4fa545cb9b4add6ae/eaa

## About the Role

7+ years of Go-To-Market, Business Development, Sales, or Consulting experience

 - Experience developing strategies that influence leadership decisions at the organizational level
 - 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
 - 3+ years of technology sales selling enterprise software, networking, infrastructure, managed hosting services, or cloud computing services experience
 - Experience conveying complex technical concepts to both technical and business audiences
 - Experience communicating across technical and non-technical audiences, including executive level stakeholders or clients
Preferred Qualifications

 - Experience selling to Fortune 1000 or Global 2000 organizations
 - Experience building sales plays and playbooks, prospecting for, advancing and closing sales pipeline to drive adoption of products/services/capabilities in ML, AI or Analytics across a large customer base with demonstrable results delivered.
 - Experience advocating on customers behalf by understanding their pain points, helping customers navigate through technology options and adoption challenges, and conveying insights back to product teams.
 - Experience in managing multiple initiatives and campaigns simultaneously (customer engagements, sales motions, webinars, sales asset development, etc.) working across multiple functional teams (Product, Marketing, Solution Architects, Account teams).
 - Experience teaching account teams how to sell technical products and services
 - Experience managing, tracking, and communicating customer and market insights and objective business metrics and risks.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

## Description

Do you want to help define the future of Go to Market (GTM) for Amazon Bedrock? In this role, you will be responsible for defining, building, and deploying targeted strategies to accelerate customer adoption of Amazon Bedrock across industry verticals. You will engage with product managers to influence product direction and help our customers tap into new markets by utilizing Amazon Bedrock along with other AWS Services. Amazon Bedrock hosts a number of foundation models, you will be working directly with the model providers around developing joint-GTM plans, joint-customer engagements, external/internal evangelism, and developing demos and proof-of-concepts using Amazon Bedrock.
Key job responsibilities
You will have the opportunity to define go-to-market (GTM) strategy for Amazon Bedrock and lead cross-functional initiatives to expand existing markets, develop scalable programs to drive adoption, and identify new opportunities. This involves activities including market sizing, working with your counterparts from across the globe to build an opportunity pipeline, working with customers to understand technical requirements, creating content to train the field teams, driving industry thought-leadership, working with product teams to define new features, and identifying partners.
As the ideal candidate, you possess a business and technology background that enables you to lead and drive engagements with customers from various segments, from startups to multinational enterprises. You have domain expertise in Generative AI and key ML powered use cases. You have the technical depth to articulate the benefits of Amazon Bedrock, and other GenAI related services and solutions to data scientists, and C-Level executives. In addition, you have a good understanding of the GenAI market trends, ecosystem, opportunities, and are passionate about market development and evangelism. You will need to be adept at interacting, communicating, and partnering with teams within AWS (product, solutions architecture, sales, marketing, and professional services) and externally with customers and model providers.
You will drive the development of the GTM plan for building and scaling adoption of Amazon Bedrock, interact with customers directly to understand their business problems, and work with and model providers and our solutions architects to help them define and implement scalable GenAI solutions to solve them. You will also work closely with account teams and product teams to unblock and drive production implementations.
A day in the life
You will need to be adept at interacting, communicating and partnering with other teams within AWS such as services teams, field solutions architecture, sales, marketing, representing your team to executive management and working directly with AWS's top customers. You should be passionate about helping companies/partners understand best practices for operating on AWS. You will also look for patterns and trends that can be broadly applied across an industry segment or a set of customers that can help accelerate innovation.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.


## Related Videos

- [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases)
- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative)
- [Beyond GPT: Building Unified GenAI Platforms for the Enterprise of Tomorrow](https://www.wearedevelopers.com/videos/1525-beyond-gpt-building-unified-genai-platforms-for-the-enterprise-of-tomorrow)
- [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases)
- [AI PowerPlay: Building High-Impact Teams & Transformative Solutions](https://www.wearedevelopers.com/videos/1005-ai-powerplay-building-high-impact-teams-transformative-solutions)

## Related Articles

- [Got AI ideas but no money? Here are 10 free ways to level up your AI skills with Google Cloud](https://www.wearedevelopers.com/magazine/600-got-ai-ideas-but-no-money-here-are-10-free-ways-to-level-up-your-ai-skills-with-google-cloud)
- [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer)
- [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts)
- [Best US AI Conferences for CTOs in 2026: Build vs. Buy, Vendor Evaluation, and Peer Intelligence](https://www.wearedevelopers.com/magazine/736-best-us-ai-conferences-for-ctos-in-2026-build-vs-buy-vendor-evaluation-and-peer-intelligence)
- [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere)
- [From Prototype to Production: Build AI Agents with This Free 4-Course Learning Path](https://www.wearedevelopers.com/magazine/655-from-prototype-to-production-build-ai-agents-with-this-free-4-course-learning-path)