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# HCP Global Omnichannel Lead

- **Company:** Opella Healthcare Group
- **Location:** Neuilly-sur-Seine, France
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Adobe Marketing Cloud, Salesforce.Com, Data Strategy, VeevaCRM
- **Published:** August 24, 2026
- **Apply:** https://fr.indeed.com/viewjob?jk=d2a6d8aed070aacc

## About the Role

* 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
 * Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
 * Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
 * Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training.
 * Degree in Marketing, Digital, Business, or related discipline.
 * Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
 * Fluent in English.

## Description

* Lead initiatives that advance our brands and strengthen our reputation worldwide.
 * Mentor and uplift emerging talent while pushing your own growth and influence.
 * Put purpose into practice - embedding sustainability, access and social impact into every decision.
 * Model the challenger mindset: question complexity, act with integrity and make things radically simple.
 * Help shape a culture that's ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities:

 * Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
 * Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
 * Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
 * Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
 * Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
 * Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
 * Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.


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