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# Senior CRM Specialist

- **Company:** ICONIC RESOURCING LTD
- **Location:** Glasgow, UK
- **Experience:** Expert
- **Salary:** £43,543.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Data Structures, Systems Integration
- **Published:** August 24, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5854395351

## About the Role

* Experience in professional services or white-collar background is essential.
 * Experience in a B2B environment is essential.
 * Solid experience working with CRM technology, ideally where the platform has been central to customer, client or business development activity.
 * Good technical understanding of CRM systems, including data structures, integrations and how information moves between platforms.
 * A track record of improving processes, systems or data quality, with a mindset focused on finding better and more efficient ways of working.
 * Excellent communication and stakeholder management skills, with the ability to work comfortably with both technical and senior business audiences.
 * Experience supporting users through training or change, alongside a genuine curiosity about how automation and AI can enhance CRM capability.

## Description

I am delighted to support my client in the recruitment of a Senior CRM Specialist who will play a key role in maximising the value of the organisation's CRM capability. The role will sit at the intersection of technology, data and commercial strategy, acting as a trusted advisor to stakeholders while owning the day-to-day management, optimisation and continuous improvement of the CRM platform. You will help improve data quality, user adoption and commercial effectiveness while supporting the evolution of the wider CRM strategy., * Take ownership of the CRM environment, ensuring it remains well managed, effective and aligned with the needs of the business.

 * Work closely with teams across the organisation to understand challenges and translate them into practical CRM solutions.
 * Champion data quality and governance, identifying opportunities to improve processes, consistency and the usability of information.
 * Provide hands-on guidance and support to users, becoming a trusted point of contact for CRM-related queries and requirements.
 * Help deliver enhancements across the platform, including system improvements, integrations, automation and emerging AI capabilities.
 * Play an active role in shaping the future CRM roadmap, contributing ideas that improve customer engagement, business development and the overall use of data.


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